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Global Watches And Clocks Industry

Bezel 19

Crystal 19

Case 19

Strap 19

Features and Functions of Today's Watches 19

Calendar 19

Dual Time Indicator 19

Chronograph 20

Moon/Sun Indicator 20

Water Resistant 20

Shock Resistant 20

Anti-Magnetic 20

Evolution of Clocks 20

Evolution of Mechanical Clocks 20

Evolution of Astronomical Clocks 21

In Medieval Times 21

Evolution of Watches 22

Industry Background and Development 22

Electronic Watches Mark End of Dominance of Old-Line Watchmakers 23

Development of the Quartz Crystal Clock - A Significant Step 23

Seiko Markets the First Quartz Wall Clock 23

The Industry in the Early 1990s 24

The Industry in Late 1990s 24

The Industry in the Early 2000s 24

Role of Digital Technology 24

Watches with Automotive Brands 25

Changes in Technology 25

Timex's Indiglo Brand of Watches 25

Watch with Palmtop Computer/Data Processor 25

Distance Recording Watch from SunTime 25

Piquot Meridien's Volantis Line of Watches 26

Channels of Distribution 26

Branding in the Watches Market 26

Retail Chains 26





Market Scenario 54

Table 8: Fashion and Sports Watch Market in the United States

(2011): Percentage Share Breakdown of Retail Dollar Sales by

Distribution Channel 54

US Customers More Inclined Towards Platinum Watches 55

After-Sales Service and Grey Market - A Big Challenge 55

Fashion Statement 55

Liking for Jewelry Watches Cuts Across the Genders 55

Holiday Seasons Witness Maximum Sales of High-End Watches 55

Women Go for Technically Advanced Watches 55

Untapped Luxury Watch Segment in the US Offers Potential 56

Add-on Gadgets Set the Pace 56

Purchasing Trends of Watches 56

Counterfeit Watches 56

Trend in Clocks Market 57

Theme Clocks 57

Role of 4 P's in Market Development 57

2. JAPAN 58Overview 58Segmentation 58Table 9: Japanese Market for Watches (2011): PercentageBreakdown of Shipments by Product Type 59Japanese Luxury Watches Segment 59

3. EUROPE 60

Watches Market: Outlook 60

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