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The Telegraph Expands Partnership With Webtrends To Transform Online Business In Real-time

A spokesperson for The Telegraph comments: "In the fast moving world of media, being able to react swiftly to current news trends is critical. With Webtrends Streams we will be able to visualise real-time data and share it throughout our organisation to improve internal engagement among our editorial and commercial staff."

Nick Sharp, Vice-President & General Manager EMEA, Webtrends, comments: "Building on Webtrends long-standing relationship with The Telegraph, we understand that media and publishing businesses are under increasing pressure to deliver better customer experiences and more engaging content online. The best time to convert a customer is while they are on your site. This means being able to respond to customer events and behaviours without a time delay. Webtrends Streams offers organisations the ability to understand, enrich and instantaneously use digital insights as visitors browse online, in real-time, something that was not previously possible."

To learn more about Webtrends Streams and how 'as-it-happens' digital intelligence will revolutionise digital marketing, visit: http://www.webtrends.com/streams

Webtrends annual conference, Engage, the premier event for digital marketers is currently taking place in San Francisco until the 30 th January. To find out more,visit: http://engage.webtrends.com/

About The Telegraph

Telegraph Media Group Limited publishes The Daily Telegraph, The Sunday Telegraph, The Telegraph and The Telegraph weekly world edition. This is a wholly owned subsidiary of Press Holdings Limited.

About Webtrends Inc.

Webtrends power digital marketing success and are at the forefront of real-time digital marketing relevance and customer experience management through unified customer intelligence. Our industry-leading analytics and optimisation solutions, delivered across mobile, social and web enables marketers to optimise campaigns, maximise customer lifetime value and deliver highly relevant digital brand experiences in so much more than just real-time.

Webtrends dramatically improve digital marketing results for more than 3,500 global brands including, Alitalia, Lloyds Banking Group, Lastminute.com, Barclays, HSBC, ASOS, Orange, T-Mobile, Microsoft, BMW, Toyota, Play.com, AllSaints, The Telegraph, and many more.

Webtrends is headquartered in North America. Webtrends EMEA is headquartered in Staines, UK, with regional offices in Germany, France and Italy.

Web:  http://www.webtrends.com Twitter:  @webtrends Facebook:  http://www.facebook.com/webtrendsemea LinkedIn:  http://www.linkedin.com/company/webtrends-emea

SOURCE www.webtrends.com

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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