WATERTOWN, Mass., Jan. 29, 2013 /PRNewswire/ -- Corey McPherson Nash (COREY), a leading national branding and design firm, is pleased to announce being selected as the digital agency of record for the National Engineers Week Foundation (NEWF). COREY will develop brand messaging and create a new site to support volunteers and teachers, provide a platform for global expansion of the programs and leverage the strength of the coalition to support the 'E' in STEM.
The National Engineers Week Foundation (NEWF), based in Alexandria, VA works year-round to sustain and grow a dynamic engineering profession through outreach, education, celebration, and volunteerism. NEWF is the nation's largest resource for introducing engineering to students through a volunteer network that touches every engineering discipline.
NEWF's signature program, ENGINEERS WEEK® ( February 17-23, 2013) celebrates the positive contributions engineers make to society and is a catalyst for outreach across the country to kids and adults alike. Engineers Week is part of many corporate and government cultures and is celebrated on every U.S. engineering college campus and has been used as a model for similar programs in other parts of the world.
Leslie Collins, Executive Director, National Engineers Week Foundation stated: "We selected COREY specifically because of their core strength in branding and digital strategy for organizations with distinctly different audiences and their deep understanding and experience with STEM projects. COREY really understands how to position NEWF as the global leader it is and the vital importance of connecting with all the constituents particularly volunteer engineers that bring the excitement of engineering to students."NEWF has 9 national programs and supports many global diversity initiatives that shape how we think, speak and understand engineering. These programs meet a vital need by introducing students, parents, and educators to engineering, engaging them in hands-on engineering experiences, and making science and math relevant.