REDWOOD CITY, Calif.
Jan. 29, 2013
, the market and technology leader in online reputation management and digital privacy, announced its global expansion with the acquisition of Reputation 24/7, a
-based online reputation management firm.
"With this acquisition, Reputation.com is expanding Silicon Valley to the
and opening the door to a strong market for future growth," said CEO and Founder
. "Reputation 24/7 exemplifies the best of the U.K.'s robust tech industry and its capabilities align nicely with our core strengths. This acquisition supports our growing international presence, which includes customers in more than 100 countries."
Now known as
, the former Reputation 24/7 will offer Reputation.com's suite of consumer and business-focused online reputation and social media management solutions to European customers. Reputation.com will also invest in the U.K. operation, enabling it to grow significantly over the next year.
"As a global company, we'll continue the mission we adopted since Reputation.com's inception in 2006: to empower individuals and businesses with innovation that supports digital privacy and online reputation management," said Fertik.
Reputation.com's business products enable both small and medium businesses as well as FTSE 100 companies to manage their online reputations, including monitoring online review sites and social media outlets, analyzing content to understand customer perception trends, and creating customized outreach campaigns. Customers can also use Reputation.com's patented scoring technology to obtain their reputation scores, which show how a business measures up against local and national competitors in the eyes of their customers.
Reputation.com also offers consumer-focused solutions that empower individuals to manage all aspects of their online reputation, from removing personally identifiable information, to monitoring social media photos and content to optimizing their search results.