SEATTLE, Jan. 29, 2013 /PRNewswire/ -- Media and entertainment companies have historically faced a challenge creating a common video player that can be rendered across different browsers and devices, due to continued market fragmentation and a lack of cross-platform standards. Today, thePlatform, the leading white-label video publishing company, unveiled an enhanced video Player Service to address this issue, and has placed HTML5 at the forefront of its efforts.
thePlatform's enhanced Player Service provides a simple to use console, so even non-technical users can build their own video players – choosing from a variety of layout templates, skins, color schemes, and more. In 2013, thePlatform's Player Service will now default to HTML5 players to render video quickly, but seamlessly switch to Flash ® if needed, allowing consistent playback on websites, iOS devices, Android ™ devices, Windows ® 8 devices, and more. By leading with HTML5, customers can experience faster load times for video playback, and lower development costs. Unlike other market alternatives, there is also no need for companies to manage duplicate systems for individual players, since thePlatform's mpx publishing system automatically associates all the metadata and business policies for each video across both HTML5 and Flash players.
"We've always supported HTML5, but the technology has matured over the past 18 months, and it's now ready for primetime," said Marty Roberts, Senior Vice President, Sales and Marketing, thePlatform. "Companies are being swamped by the combination of devices and browsers needed to ensure their videos render well on their customers' device of choice. Our new Player Service alleviates that challenge in an incredibly simple and cost-efficient way. HTML5 has become the lead technology that we recommend to our customers for publishing video across devices, and it has replaced Flash as the default setting in our mpx Player Service."
iPads ® and iPhones ® Top List of Portable Video Consumption DevicesCompanies, including major media companies, TV networks, and five of the largest TV service providers in North America currently rely on thePlatform as their central logistics system for publishing premium video. As such, thePlatform predominately manages premium ad-supported or subscription videos, such as full-length episodes and clips of TV shows and movies, on computers, smartphones, tablets, game consoles, and other IP-connected devices. During the month of December 2012, thePlatform analyzed video views managed through its mpx publishing system across thousands of specific device "profiles", or unique combinations of device models, operating systems, and browsers. Outside of computers, iPads accounted for the most video views in December, followed by iPhones, followed by Android smartphones and tablets. thePlatform introduced its new Player Service to reduce the complexity for customers trying to manage video playback across a growing number of devices. Key Benefits of Player Service Key benefits of mpx's new Player Service include: