This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Sealy® Introduces New Posturepedic Mattress Line

TRINITY, N.C., Jan. 28, 2013 /PRNewswire/ -- Sealy, Inc. (NYSE: ZZ), today unveiled its 2013 Sealy Posturepedic ® line, a comprehensive new offering comprised of three breakthrough mattress series that underscore the brand's commitment to support and quality. Featuring the industry's first true hybrid mattress, the line allows the brand to take leadership in the emerging hybrid mattress category with its all-new Sealy Posturepedic ® Hybrid Series, a half foam/half springs design that combines the two best sleep technologies into one luxurious night's sleep.

"For more than 60 years, Sealy Posturepedic ® has been at the forefront of the latest sleep technologies, and our 2013 line is no exception," said Jodi Allen, chief marketing officer, Sealy. "We are committed to leading the industry with the introduction of our new Hybrid Series by being the first mattress company to nationally advertise and define what a hybrid mattress truly is."

In addition to the Sealy Posturepedic Hybrid Series, the 2013 line also includes a new Sealy Posturepedic ® Classic Series and a refreshed Sealy Posturepedic ® Gel Series. Each mattress features quality construction and is backed by a collection of proprietary technologies found in every Posturepedic mattress, including the CoreSupport™ Center, which offers additional support in the middle where it's needed most, and the SolidEdge™ System, designed to create a supportive seating area around the perimeter of the mattress so the full surface of the bed can be used without the risk of roll-offs.

In addition, each series offers unique innovations developed to suit every sleep style:

Sealy Posturepedic® Hybrid Series

  • The Sealy Posturepedic Hybrid features a half-and-half design that delivers the cooling comfort of gel memory foam in the top half and the deep support of titanium alloy springs in the bottom half.
    • Crafted with advanced OptiCool™ gel memory foam which is more effective at removing excess heat than standard gel memory foam alone.
    • OptiCool™ is the only gel memory foam on the market to be fused with Outlast™, which is more effective at removing excess heat than standard gel memory foam alone.
    • In the bottom half of the hybrid mattress is Sealy's patented titanium alloy Apex™ coils, a two-stage coil design which is softer at the top for comfort and firmer underneath to provide superior support. Each coil is also individually encased to minimize motion transfer between sleep partners.

Sealy Posturepedic® Gel Series

  • The Sealy Posturepedic Gel Series offers enhanced support and gel memory foam in each model to conform to the consumer's unique shape and weight while promoting a cool sleeping environment.
  • The entire mattress is supported by individually-cased titanium alloy coils. Super-strong and super-light, each Apex coil is built to last a lifetime and features the same two-stage design used within the Sealy Posturepedic Hybrid Series to provide comfortable, deep-down support while minimizing motion transfer.

Sealy Posturepedic® Classic Series

  • In keeping with the brand's long standing heritage of support, the Sealy Posturepedic ® Classic Series debuts a new coil design with the Posturepedic ® Classic Coil, a titanium alloy design that improves the stability and quietness of the bed, while still giving consumers quality support.

The combination of support and technology comes with every Sealy Posturepedic mattress because every Sealy Posturepedic mattress is designed and built in the USA, guaranteeing the quality expected from America's oldest and best loved brand.

2013 Marketing Campaign

In addition to the completely refreshed product line, Sealy will support the new launch with national consumer advertising and an integrated in-store program.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,960.57 -123.23 -0.72%
S&P 500 1,978.34 -9.64 -0.48%
NASDAQ 4,449.5640 -22.5440 -0.50%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs