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Now That's Last-Minute: New Study Shows That Almost Half Of Mobile-Equipped Travelers Waited Until After 5:00 P.M. To Book Their New Year's Eve Hotel Rooms

#2 Downtown Chicago

#3 Houston Galleria

#4 Downtown San Francisco

#5 Downtown Boston

#6 Chicago's Grant Park

#7 Atlanta's Midtown/Downtown Area

#8 Downtown Minneapolis

#9 Downtown Denver

#10 Downtown Seattle

Savings, which were substantial in some cities, could have been a driver for close-in New Year's bookings.  Mobile-equipped travelers using the Tonight-Only Deals feature on the Priceline app to book their New Year's Eve rooms saved an average of 53% in San Francisco, 52% in Las Vegas, 41% in Seattle and 37% in Chicago. 

The Priceline app with the Tonight-Only Deals feature can be downloaded for free from the iTunes store also offers a version of the app, with hotel and rental car booking features, for Android, that can be downloaded for free from the Android market also has a mobile-friendly website

About The Priceline Group

The Priceline Group (Nasdaq: PCLN) is a leader in global online hotel reservations, with over 270,000 participating hotels worldwide. The Group is composed of four primary brands -,, and - and several ancillary brands. The Priceline Group provides online travel services in over 180 countries in Europe, North America, South America, the Asia-Pacific region, the Middle East and Africa. is the number one online hotel reservation service in the world, offering over 260,000 hotels (as of January 1, 2013), and is available in 41 languages. More recent hotel counts are available on the website. gives leisure travelers multiple ways to save on their airline tickets, hotel rooms, rental cars, vacation packages and cruises. In addition to getting compelling published prices, travelers can take advantage of's famous Name Your Own Price® service, which can deliver the lowest prices available, or the recently added Express Deals SM, where travelers can take advantage of hotel discounts without bidding. is an Asia-based online hotel reservation service that is available in 38 languages. is a multinational car hire service, offering its reservation services in over 6,000 locations. Customer support is provided in 40 languages.


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