This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Now That's Last-Minute: New Priceline.com Study Shows That Almost Half Of Mobile-Equipped Travelers Waited Until After 5:00 P.M. To Book Their New Year's Eve Hotel Rooms

NORWALK, Conn., Jan. 28, 2013 /PRNewswire/ -- A new priceline.com (Nasdaq: PCLN) study of New Year's Eve hotel booking activity has found that 42% of all mobile-equipped travelers waited until after 5:00 p.m. local time to pull the trigger on their New Year's Eve hotel reservations.  Meanwhile, 65% booked their rooms after 2:00 p.m. and 13% waited until after 9:00 p.m. to make their reservations.  The data reinforces earlier priceline.com studies suggesting that travelers with mobile devices are more prone to make their travel reservations at the last minute, often after they've arrived in their destination city.

"Travel apps like Priceline can be game changers for hotels on holidays like New Year's," said John Caine, priceline.com's Chief Product Officer.  "It gives them that one more shot at selling last-minute rooms to mobile-equipped travelers who already may be in, or close to town, having dinner, clubbing, or watching the fireworks."

To assemble its data, priceline.com reviewed bookings made through its free Priceline app for iOS and Android devices, and its Tonight-Only Deals service for the app.  The app is particularly popular among mobile users because it allows them to find hotel discounts up to 35% or more for check-in that same night.  Every Tonight-Only Deal shows the exact hotel along with amenities, photos, location, guest reviews, satisfaction scores and, of course, the specially discounted rate.

The New Year's Eve study looked at which destinations were the most successful in pulling in procrastinating revelers, and where these mobile consumers found the biggest room savings. 

Top Last-Minute New Year's Eve Destinations For Mobile-Equipped Travelers

#1 Las Vegas Strip

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

DOW 18,232.02 -53.72 -0.29%
S&P 500 2,126.06 -4.76 -0.22%
NASDAQ 5,089.3620 -1.4320 -0.03%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs