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TheStreet Open House

Motown Winter Blast Presented By Quicken Loans Unveils Musical Acts And Interactive Family Fun Activities

The beauty of winter will be on display as well beautifully carved and lighted ice sculptures on display in the Flagstar Bank Ice Garden. Attendees will see and have the opportunity to pose with a variety of unique carvings.

COMFORT ZONESThree large tents and the Atrium and Compuware World Headquarters will keep patrons feeling nice and cozy as part of the Winter Blast's Comfort Zones, which can be found every 150 feet. In addition, patrons can seek heat in the First National Bank Building Lobby as well as the Fox Sports Lounge.

SPEND THE NIGHT IN THE CITYWith all of the excitement of Winter Blast festivities and after-festival activities, attendees will once again have the opportunity to "Spend the Night in the City" at Westin Book Cadillac Hotel Detroit with special discounted weekend rates as part of the Winter Blast. In addition to the convenience of a mini-vacation downtown and located only two blocks from the Winter Blast activities, the hotel indulges the senses with amenities such as contemporary rooms, flat screen TVs, guest room services, valet parking, indoor pool fitness center and spa. The Westin Book Cadillac Hotel is offering nightly stays for $129, including complimentary overnight valet parking for one car. Guests only need to present the official Winter Blast program at check-in to receive the special rate.

WINTER BLAST-OFF, S'MORES HAPPY HOUR This year's event brings two new activities for families and community members to enjoy – the "Winter Blast-Off," thanks to support from the General Motors Foundation, and Flagstar Bank's "S'mores Happy Hour."

The "Winter Blast-Off" features three hands-on, imaginative science programs put on by Mad Science of Detroit, a Michigan-based organization that offers children's science programming throughout metro Detroit. The kid-tested, teacher-approved programs running on Friday evening and all day Saturday and Sunday will engage children in Winter-themed activities, including the Fire & Ice Show, science fun stations and science trivia.

The "S'mores Happy Hour," presented by Flagstar Bank, is a first-ever for the festival and will honor Campus Martius-area employees. On Friday of the festival, from 4:30-6 p.m., the first 3,000 registered area employees will receive a complimentary s'mores kit to make their own custom s'mores, celebrating those who work downtown.

HELP END THE CYCLE OF POVERTYFor the fourth consecutive year, the Motown Winter Blast brings "Breaking the ICE on the cycle of Poverty" program presented by Matrix Human Services, in partner with one of the festival's new sponsors, University of Phoenix. Volunteers from the nonprofit organization will collect children's books, nonperishable food items or monetary donations at festival gates as part of a special Motown Winter Blast "admission fee." All donated items will support those in need to fight hunger and promote literacy in metro Detroit.

Winter Blast is made possible thanks to the generous support from many corporate citizens, including American Laser Skincare, Blue Cross Blue Shield of Michigan Blue Care Network, Brown Forman, Charter One Bank, Compuware, DEGC/Detroit DDA, Detroit Medical Center, Detroit Red Wings, Detroit Regional Chamber, DMC Children's Hospital of Michigan, Flagstar Bank, General Motors Foundation, Girl Scouts of Southeastern Michigan, Great Expressions Dental Centers, Great Lakes Beverage, Greektown Casino-Hotel, Honigman Miller, Huron-Clinton Metro Parks, Ilitch Holdings, Marketing Associates, Meijer, Meridian Health Plan, MetroPCS, Michigan Lottery, Pepsi, Quicken Loans, Strategic Staffing Solutions, University Of Phoenix, U.S. Park, Wayne County and Westin Book Cadillac.

All weekend entertainment schedules and additional information can be found online at www.winterblast.com. Motown Winter Blast is produced by Jonathan Witz, president of Jonathan Witz & Associates.

About Winter Blast Winter Blast is Detroit's celebration of winter experiences, dining, music and family fun to be held in downtown Detroit's Campus Martius from Friday, February 8 - Sunday, February 10. The three-day festival will be open from 11 a.m.11 p.m. on Friday, 11 a.m.11 p.m. on Saturday and 11 a.m.9 p.m. on Sunday. Originally created as the backdrop for Super Bowl XL, the festival attracted more than 75,000 people last year. For additional public information, visit www.winterblast.com or call (313) 963-8418.    

SOURCE Motown Winter Blast

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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