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Global Mobile Yellow Pages Industry

1. THE UNITED STATES III-1A.Market Analysis III-1Current and Future Analysis III-1Yellow Pages Industry - A Brief Overview III-1Table 8: US Advertising Market (2011): Percentage ShareBreakdown of Revenues by Medium (includes correspondingGraph/Chart) III-1

Table 9: Leading Players in the US Yellow Pages Market(2010): Percentage Breakdown of Revenues for DexOne, AT&TAdvertising Solutions, Eniro, SuperMedia, PagesJaunes,Seat SpA, Yellow Media and Others (includes correspondingGraph/Chart) III-2Online Yellow Pages Market Surges III-2Table 10: US Yellow Pages Market (2007 & 2011): PercentageShare Breakdown of Usage by Format (includes correspondingGraph/Chart) III-2Mobile Yellow Pages Industry Races Ahead III-3Mobile Devices: A Promising Medium for Local Search III-3Sources Used for Finding Local Businesses in the US (2011) III-3Service Introductions III-4Recent Industry Activity III-6Select Players III-9B.Market Analytics III-11Table 11: The US Recent Past, Current & Future Analysis forMobile Yellow Pages Market Independently Analyzed withAnnual Revenues in US$ Million for Years 2009 Through 2018(includes corresponding Graph/Chart) III-11

2. CANADA III-12A.Market Analysis III-12Current and Future Analysis III-12Service Introductions III-12Recent Industry Activity III-14Select Player III-15B.Market Analytics III-16Table 12: Canadian Recent Past, Current & Future Analysisfor Mobile Yellow Pages Market Independently Analyzed withAnnual Revenues in US$ Million for Years 2009 Through 2018(includes corresponding Graph/Chart) III-163. JAPAN III-17A.Market Analysis III-17Current and Future Analysis III-17B.Market Analytics III-17Table 13: Japanese Recent Past, Current & Future Analysisfor Mobile Yellow Pages Market Independently Analyzed withAnnual Revenues in US$ Million for Years 2009 Through 2018(includes corresponding Graph/Chart) III-17

4. EUROPE III-18A.Market Analysis III-18Current and Future Analysis III-18B.Market Analytics III-19Table 14: European Recent Past, Current & Future Analysisfor Mobile Yellow Pages Market by Geographic Region- France, Germany, Italy, UK, Spain, Russia, and Rest of EuropeIndependently Analyzed with Annual Revenues in US$ Millionfor Years 2009 Through 2018 (includes correspondingGraph/Chart) III-19

Table 15: European 10-Year Perspective for Mobile YellowPages by Geographic Region - Percentage Breakdown of DollarSales for France, Germany, Italy, UK, Spain, Russia, andRest of Europe Markets for Years 2009, 2012 & 2018 (includescorresponding Graph/Chart) III-20

4a. FRANCE III-21A.Market Analysis III-21Current and Future Analysis III-21Select Player III-21B.Market Analytics III-22Table 16: French Recent Past, Current & Future Analysis forMobile Yellow Pages Market Independently Analyzed withAnnual Revenues in US$ Million for Years 2009 Through 2018(includes corresponding Graph/Chart) III-22

4b. GERMANY III-23A.Market Analysis III-23Current and Future Analysis III-23B.Market Analytics III-23Table 17: German Recent Past, Current & Future Analysis forMobile Yellow Pages Market Independently Analyzed withAnnual Revenues in US$ Million for Years 2009 Through 2018(includes corresponding Graph/Chart) III-23

4c. ITALY III-24A.Market Analysis III-24Current and Future Analysis III-24Select Player III-24B.Market Analytics III-25Table 18: Italian Recent Past, Current & Future Analysis forMobile Yellow Pages Market Independently Analyzed withAnnual Revenues in US$ Million for Years 2009 Through 2018(includes corresponding Graph/Chart) III-25

4d. THE UNITED KINGDOM III-26A.Market Analysis III-26Current and Future Analysis III-26Recent Industry Activity III-26Select Player III-26B.Market Analytics III-27Table 19: The UK Recent Past, Current & Future Analysis forMobile Yellow Pages Market Independently Analyzed withAnnual Revenues in US$ Million for Years 2009 Through 2018(includes corresponding Graph/Chart) III-27

4e. SPAIN III-28A.Market Analysis III-28Current and Future Analysis III-28B.Market Analytics III-28Table 20: Spanish Recent Past, Current & Future Analysis forMobile Yellow Pages Market Independently Analyzed withAnnual Revenues in US$ Million for Years 2009 Through 2018(includes corresponding Graph/Chart) III-28

4f. RUSSIA III-29A.Market Analysis III-29Current and Future Analysis III-29B.Market Analytics III-29Table 21: Russian Recent Past, Current & Future Analysis forMobile Yellow Pages Market Independently Analyzed withAnnual Revenues in US$ Million for Years 2009 Through 2018(includes corresponding Graph/Chart) III-29

4g. REST OF EUROPE III-30A.Market Analysis III-30Current and Future Analysis III-30Service Introductions III-30Recent Industry Activity III-30Select Players III-31B.Market Analytics III-32Table 22: Rest of European Recent Past, Current & FutureAnalysis for Mobile Yellow Pages Market IndependentlyAnalyzed with Annual Revenues in US$ Million for Years 2009Through 2018 (includes corresponding Graph/Chart) III-32

5. ASIA-PACIFIC III-33A.Market Analysis III-33Current and Future Analysis III-33Robust Mobile Ad Market to Boost Prospects for MobileYellow Pages III-33Service Introductions III-33Recent Industry Activity III-34Select Player III-35B.Market Analytics III-36Table 23: Asia-Pacific Recent Past, Current & FutureAnalysis for Mobile Yellow Pages Market IndependentlyAnalyzed with Annual Revenues in US$ Million for Years 2009Through 2018 (includes corresponding Graph/Chart) III-36

6. LATIN AMERICA III-37A.Market Analysis III-37Current and Future Analysis III-37B.Market Analytics III-37Table 24: Latin American Recent Past, Current & FutureAnalysis for Mobile Yellow Pages Market IndependentlyAnalyzed with Annual Revenues in US$ Million for Years 2009Through 2018 (includes corresponding Graph/Chart) III-37

7. REST OF WORLD III-38A.Market Analysis III-38Current and Future Analysis III-38Service Introductions III-38Recent Industry Activity III-39Select Player III-40B.Market Analytics III-41Table 25: Rest of World Recent Past, Current & FutureAnalysis for Mobile Yellow Pages Market IndependentlyAnalyzed with Annual Revenues in US$ Million for Years 2009Through 2018 (includes corresponding Graph/Chart) III-41

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