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Global Mobile Yellow Pages Industry

3. INSIGHT INTO MOBILE ADVERTISING II-15Mobile Advertising: An Overview II-15Personalized Nature of Advertising II-16Mobile Advertising Poses Challenges to Conventional Media II-16Opt-in Advertising: Giving Consumer the Choice II-16Select Trends in Mobile Marketing and Mobile Advertising Market II-16Challenges Facing Mobile Ad Market II-17

4. LOCATION BASED ADVERTISING II-18Location Based Advertising - Dawn of A New Era in Advertising II-18Growing Interest Among Stakeholders II-18Smart Phones Provide the Needed Impetus II-19Most Visited Websites on Smartphones (2011) II-19Popular Search Engines Topics on Smartphones (2011) II-20LBA: A Boon for Merchants II-20Privacy Concerns Remain Big Issue II-20Opt-In, Opt-Out: Necessary for LBA Growth II-20Benefits of LBA to Retailers II-21Teething Challenges II-21Growth Drivers for LBA II-22

5. SERVICE OVERVIEW II-23Mobile Yellow Pages II-23Classification of Mobile Search Function II-23Print Yellow Pages II-24Advantages II-24Disadvantages II-24Businesses Most Searched on Print Yellow Pages During thePeriod 2006-2010 II-24Internet Yellow Pages II-25Advantages II-25Businesses Most Searched on Internet Yellow Pages Duringthe Period 2009-2010 II-25

6. SERVICE INTRODUCTIONS II-26Yellow Pages Group Unveils the Yellow Pages 360° Solution II-26Etisalat to Unveil Etisalat Mobile Yellow Page Application II-26Umniah Launches Yellow Pages Service for Mobile Phones II-26YPG Launches Digital Search Products for Mobile Phones II-26Yellowbook Rolls Out Yellow Pages Application for Android™Tablets II-27ImmersiFind Unveils a New Local Search and Internet DirectoryService for Front Door Direct in Colorado II-27AT&T Unveils Updated YP(SM) Yellow Pages App II-28Egypt Yellow Pages Launches adaffix Caller Lookup andAutoSuggest Apps II-28Sensis Unveils Innovative Customized App for Apple iPad II-29YellowPages Unveils Innovative Deals App II-29Dex One Introduces DexKnows.com Android App II-29Avantar Launches Yellow Pages App for Apple's iPad II-30Grey Lines Unveils 'City Xplorer', the Mobile's Yellow PagesSoftware II-30Egypt Yellow Pages Rolls Out New Search Application II-30Turkey Yellow Pages Enters into Partnership with vSplash forMobile Web Presence II-31Yellow Pages Group Releases YellowPages.ca™ Mobile App forWindows Phone Devices II-31Egypt Yellow Pages Introduces Improved Edition of Yellow.com.eg II-31Yellow Pages Group Rolls Out Multimedia Ad Campaign II-32YPG Unveils Mobile Search Application for iPhone and BlackBerry II-32Turkey Yellow Pages Introduces Mobile Yellow Pages Portal inBeta Version II-32

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