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This report analyzes the worldwide markets for Mobile Yellow Pages in US$ Million. The report provides separate comprehensive analytics for the US,
Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2018. The report profiles 37 companies including many key and niche players such as AT&T, YP Holdings LLC, Dex One Corporation, Pages Jaunes Groupe, Seat Paigne Gialle, SuperMedia Inc., hibu Plc, Yellowbook, and Yellow Pages Group. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONSStudy Reliability and Reporting Limitations I-1Disclaimers I-2Data Interpretation & Reporting Level I-2Quantitative Techniques & Analytics I-3Product Definitions and Scope of Study I-3Mobile Yellow Pages I-3
II. EXECUTIVE SUMMARY1. INDUSTRY OVERVIEW II-1Yellow Pages Industry Gets a Face Lift, Mobile to Emerge as aWinner II-1Mobile Yellow Pages and Advertising- A Nascent, Yet HighPotential Markets II-1Growing Mobile Phone Usage Drives Mobile Yellow Pages Market II-2Table 1: Popular Uses of Smartphones (includes correspondingGraph/Chart) II-3Most Researched Local Business Categories on Mobile Devices(2011) II-3Mobile Local Search to Outpace Desktop Local Search II-4Digital Expansion to Pep up Yellow Pages Revenues II-4Mobile Yellow Pages Apps on the Rise II-4Apps used to Find Local Business II-5LBA Drives Mobile Based Ad Services II-5Opportunities in Mobile Yellow Pages Market II-5Cross Device Targeting: A Key Analytics Solution II-6Outlook II-6
2. YELLOW PAGES MARKET II-7A Curtain Raiser II-7Table 2: Global Advertising Market (2011): Percentage ShareBreakdown by Format- TV, Direct Mail, Newspapers, Internet,Yellow Pages, Magazines, Radio and Others (includescorresponding Graph/Chart) II-7Threat of Obsolescence Looms over Printed Yellow Pages Market II-8Yellow Pages Industry Increasingly Takes the Digital Route II-8Mobile Local Services: The Digital Future II-9Tablets Foray into Yellow Pages Market II-9Mobile Search Apps on a Roll II-10SMEs Keen to go Digital II-10Table 3: Advertising Spend by Local SMEs (2010): PercentageShare Breakdown by Channel- Yellow Pages, Newspaper, Website,Direct Mail, Magazines, Radio and Others (includescorresponding Graph/Chart) II-10Customers Display Preference for Newer Search Channels II-10Print Yellow Pages Market under Pressure II-11Print YP Still Significant, But Quickly Losing Momentum II-11Table 4: Global Yellow Pages Market (2011): Percentage ShareBreakdown of Revenues by Segment (includes correspondingGraph/Chart) II-12Brand Recognition Drives Customer Preference for IYPs II-12Why is the Yellow Pages Industry Sluggish? II-12Internet Yellow Pages Threatened by Alternate Channels II-12Table 5: Local Search Market (2011): Percentage ShareBreakdown of Searches by Format (includes correspondingGraph/Chart) II-13Yellow Pages Face Stiff Competition from Search Engines II-13Google Suppresses Referrals to YP Directories II-13Yellow Page Companies Attempt to Play Safe II-13YP Publishers Diversify to Stay Ahead II-14Ban against Distribution of Print YP II-14