This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Global Mobile Yellow Pages Industry

NEW YORK, Jan. 28, 2013 /PRNewswire/ -- announces that a new market research report is available in its catalogue:

Global Mobile Yellow Pages Industry

This report analyzes the worldwide markets for Mobile Yellow Pages in US$ Million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2018. The report profiles 37 companies including many key and niche players such as AT&T, YP Holdings LLC, Dex One Corporation, Pages Jaunes Groupe, Seat Paigne Gialle, SuperMedia Inc., hibu Plc, Yellowbook, and Yellow Pages Group. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONSStudy Reliability and Reporting Limitations I-1Disclaimers I-2Data Interpretation & Reporting Level I-2Quantitative Techniques & Analytics I-3Product Definitions and Scope of Study I-3Mobile Yellow Pages I-3

II. EXECUTIVE SUMMARY1. INDUSTRY OVERVIEW II-1Yellow Pages Industry Gets a Face Lift, Mobile to Emerge as aWinner II-1Mobile Yellow Pages and Advertising- A Nascent, Yet HighPotential Markets II-1Growing Mobile Phone Usage Drives Mobile Yellow Pages Market II-2Table 1: Popular Uses of Smartphones (includes correspondingGraph/Chart) II-3Most Researched Local Business Categories on Mobile Devices(2011) II-3Mobile Local Search to Outpace Desktop Local Search II-4Digital Expansion to Pep up Yellow Pages Revenues II-4Mobile Yellow Pages Apps on the Rise II-4Apps used to Find Local Business II-5LBA Drives Mobile Based Ad Services II-5Opportunities in Mobile Yellow Pages Market II-5Cross Device Targeting: A Key Analytics Solution II-6Outlook II-6

2. YELLOW PAGES MARKET II-7A Curtain Raiser II-7Table 2: Global Advertising Market (2011): Percentage ShareBreakdown by Format- TV, Direct Mail, Newspapers, Internet,Yellow Pages, Magazines, Radio and Others (includescorresponding Graph/Chart) II-7Threat of Obsolescence Looms over Printed Yellow Pages Market II-8Yellow Pages Industry Increasingly Takes the Digital Route II-8Mobile Local Services: The Digital Future II-9Tablets Foray into Yellow Pages Market II-9Mobile Search Apps on a Roll II-10SMEs Keen to go Digital II-10Table 3: Advertising Spend by Local SMEs (2010): PercentageShare Breakdown by Channel- Yellow Pages, Newspaper, Website,Direct Mail, Magazines, Radio and Others (includescorresponding Graph/Chart) II-10Customers Display Preference for Newer Search Channels II-10Print Yellow Pages Market under Pressure II-11Print YP Still Significant, But Quickly Losing Momentum II-11Table 4: Global Yellow Pages Market (2011): Percentage ShareBreakdown of Revenues by Segment (includes correspondingGraph/Chart) II-12Brand Recognition Drives Customer Preference for IYPs II-12Why is the Yellow Pages Industry Sluggish? II-12Internet Yellow Pages Threatened by Alternate Channels II-12Table 5: Local Search Market (2011): Percentage ShareBreakdown of Searches by Format (includes correspondingGraph/Chart) II-13Yellow Pages Face Stiff Competition from Search Engines II-13Google Suppresses Referrals to YP Directories II-13Yellow Page Companies Attempt to Play Safe II-13YP Publishers Diversify to Stay Ahead II-14Ban against Distribution of Print YP II-14

1 of 5

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,053.71 +23.50 0.13%
S&P 500 2,088.77 +6.89 0.33%
NASDAQ 4,806.8590 +33.3870 0.70%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs