(NASDAQ: PRFT), a leading information technology consulting firm serving Global 2000 and other large enterprise customers throughout North America, is experiencing an increased demand from customers in helping apply social business strategies and technologies to their portal and collaboration solutions. Social business has the power to increase employee productivity by giving users access to necessary resources and allowing them to collaborate more intuitively. It can drive innovation, improve customer loyalty, find efficiencies, mobilize workforces and empower leaders.
“Social business is a powerful trend that cannot be ignored. Imagine if all knowledge workers were empowered with the information they needed to be successful – what kinds of innovative solutions could be created, and what kind of relationships could be cultivated,” said Michael Porter, principal for
Perficient’s National Portal and Social Practice
. “Yet, organizations are still challenged with how to get the right information to the right people when they need it and in the format they want to consume it. This is where a successful social business strategy can help create a winning organization, one that allows for communication, ad hoc collaboration and engagement both internally and externally with customers.”
Perficient partners with organizations to help navigate the social landscape, and design and implement the right technologies, whether it is CMS, portals or e-commerce solutions, to foster social interactions, create engagement and realize more significant business results.
“Today, these organizations are realizing that jumping on the social business bandwagon has to be well thought out, and take into consideration the user experience. We see a major opportunity for the chief marketing officer (CMO) and chief information officer to take the lead and partner in crafting the right strategy for social business,” continued Porter. “The social CMO is challenged with delivering value to empowered customers, fostering lasting connections, and capturing and measuring results. Fortunately, in addition to the numerous external social media sites available, IBM provides powerful social portal and social networking software in the form of WebSphere Portal and IBM Connections. A large part of what we’re doing now around social business is helping our customers couple the right tools with the right strategy.”