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TheStreet Open House

PointRoll Launches New Interactive In-Stream Video Packages

Stocks in this article: GCI

PointRoll, a Gannett company and the leading provider of digital marketing technology, today announced the launch of three new interactive in-stream video packages including Social, Branding and Video AdChooser. PointRoll’s new interactive in-stream video packages enable advertisers to easily turn their standard in-stream video ad campaigns into interactive in-stream video campaigns to achieve better user engagement. The new interactive in-stream video packages also feature an easy-to-use, intuitive interface that allows advertisers to build and customize the ad using the following packages:

Social Package

The Social Package allows for advertisers to promote their presence on up to seven well-known social media sites from the ad unit. Advertisers can easily include links to Facebook, Twitter, YouTube, LinkedIn, Pinterest, Google+ and Digg. A logo can also be added in the social package for users to connect to a brand's website or another designated URL.

Branding Package

Much like a television network "bug," the Branding Package places a static or animated logo (with or without messaging) in any corner of the video player. The bug allows for a single click-through.

Video AdChooser (+) Package

The Video AdChooser provides advertisers the ability to give viewers a chance to choose from up to four videos to play. Upon video completion, the ad retracts from view, allowing the page content to resume. In the "+" version, the ad stays active after the initial video completes, allowing the user to choose another video or close the ad. If none are selected, a pre-determined default video is displayed.

“Whether advertisers would like to incorporate branding elements or simply enable consumers to select the ad of their choosing, our turnkey packages are a simple, cost-efficient way to increase engagement for your next in-stream video campaign,” said Todd Pasternack, VP, Digital Innovation, PointRoll. “We are pleased to add these solutions to our current in-stream capabilities and looking forward to expanding on these this year.”

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