DETROIT, Jan. 28, 2013 /PRNewswire-USNewswire/ -- Meeting and convention bookings in metro Detroit are on the rise, the Detroit Metro Convention & Visitors Bureau (DMCVB) announced today at its Annual Membership Meeting.
Booked business in 2012 totaled close to $200 million in direct spending for the region, which is up from $94 million in 2011, said Larry Alexander, DMCVB President & CEO. Major bookings in 2012 included the National Medical Association, Society of Hispanic Professional Engineers and the Service Employees International Union.
"Headlines are positive, the economy has improved tremendously, investors, businesses and their employees are putting stakes in Detroit, hotel occupancy is up, and the eyes of the country are on us," said Alexander. "It is time for our comeback, and it's our opportunity to market and sell this region to visitors as never before," he said.
The meeting, themed " Detroit: It's time for our comeback," took place at the Max. M. Fisher Music Center. During the meeting Alexander highlighted the DMCVB's 2013 Marketing Plan. This year the DMCVB will launch a new advertising campaign geared toward the meetings and leisure markets, which will be rolled out late in the second quarter. Along with that campaign two new Pure Michigan TV spots will air this summer, one focusing on downtown attractions, nightlife and entertainment, and another focusing solely on the suburbs. The bureau's Canadian Holiday Shopping Campaign in the suburbs will expand in 2013 as well. This year the DMCVB sales team will continue its successful efforts of 2012, such as pursuing medical meetings, hosting sales missions to attract customers in Chicago and Washington, D.C. and attending industry tradeshows.The Detroit Sports Commission, a subsidiary of the DMCVB, will focus on U.S. Olympic sports organizations, targeting youth and national championship events, as well as an increased focus on collegiate events.