"More and more people are taking part in activities such as 5Ks and half marathons and more of them want to exercise with their dogs," said Robert Tochterman, brand manager, Purina Pro Plan. "There are already many performance nutrition products to help people excel in sport. By giving dogs the right kind of nutrition, we can help promote their athletic abilities in the same way."
"This combination of nutrition and the P5 app gives dog owners the support they need to lead their dogs on their personal journey to greatness," added Tochterman.
The Purina Pro Plan SPORT product line is available nationwide at pet specialty retailers beginning January 2013. For additional information on Purina Pro Plan SPORT and the Purina Pro Plan P5 app, please visit
About Purina Pro Plan Purina® Pro Plan® supports pets and their owners on their personal journey toward greatness. The brand offers a complete line of dog and cat food made with high-quality ingredients for outstanding nutrition and taste, in a variety of formulas to help meet a pet's unique needs based on life stage, lifestyle and breed size. By providing this top-tier nutrition for dogs and cats, plus key resources and tools, Purina Pro Plan believes it can help pets reach their full potential – so they can live healthy, happy lives.
About Nestle Purina PetCare Nestle Purina PetCare promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. The North American headquarters for Nestle Purina PetCare is located at Checkerboard Square in St. Louis, Missouri. Nestle Purina PetCare is part of Swiss-based Nestle S.A. -- the world's largest food company. For more, visit www.purina.com.SOURCE Purina Pro Plan