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TheStreet Open House

Purina Pro Plan Revolutionizes Dog Training With Introduction Of Free Mobile App To Complement New SPORT Product Line

ST LOUIS, Jan. 28, 2013 /PRNewswire/ -- Expert dog training is now available in the palm of your hand.  

(Logo: http://photos.prnewswire.com/prnh/20130128/CG49062LOGO)

Purina Pro Plan P5, an innovative mobile app launched by Purina® Pro Plan® brand dog food, is revolutionizing the way active dog owners train and play with their pets.  The P5 app is the next generation of dog training technology that offers dog owners of all breeds and sizes specialized mobile lessons in agility, dock diving, flying disc, obedience, running and strength training and is available for free via the Apple App Store.

"We believe that inside every good dog is a great dog," said Heather Gettys, brand director at Purina Pro Plan. "Every dog has an incredible natural talent just waiting to be discovered, and if you invest the time and effort using the app, you will experience the satisfaction and pride that comes with helping your dog unleash that talent."

Using a proprietary algorithm developed by an internal team of experts that included PhD nutrition physiologists and a world-renowned canine exercise physiologist, Purina Pro Plan P5 allows dog owners to set, track and share personalized fitness goals for their dogs, based on breed, weight  and body condition. Once users set a goal, they can develop a weekly training plan comprised of a combination of high / low impact activity, agility and obedience training sessions.   The Purina Pro Plan P5 app contains step-by-step video demonstrations and easy-to-use instructions from top Purina Pro Plan trainers to help guide users through each lesson.  Owners and their dogs can also earn Greatness Points and individual badges for achieving weekly goals and completing specialized lessons.

The Purina Pro Plan P5 app is part of the Purina Pro Plan SPORT product portfolio launch which offers three formulas to fuel athletic dogs based on activity level – from everyday exercise to competitive performance.

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