ST. PETERSBURG, Fla.
Jan. 28, 2013
/PRNewswire/ -- Leading multichannel retailer
television's top drama network
Warner Bros. Television Group
welcome the debut of the
online boutique inspired by the enormously popular series
, in conjunction with its return for a second season
Monday, January 28
9 p.m. (ET
/PT) on TNT. The
inspired boutique is a fashion destination offering curated looks hand-selected by the show's costume designer
Rachel Sage Kunin
"HSN is about fresh and unique retail experiences. This new partnership with TNT and Warner Bros is the perfect opportunity to engage our customers in an exciting way, which is a key part of HSN's marketing strategy," said
, EVP of Programming, Marketing and Business Development for HSN. "We have created a destination that transports our customer into the world of
, featuring rich content, engaging social conversation and the opportunity to connect with the characters they love."
The new online boutique inspired by the hit series
, offers unparalleled insider access to the show, featuring videos and tips from Kunin and gives customers the chance to get the look of their favorite characters:
Rebecca Sutter, Ann Ewing, Sue Ellen Ewing
. The head-to-toe looks in the curated collection of HSN brands, gives fans the chance to emulate each character's unique style.
"Television and fashion -- and
-- go hand in hand," said
, Senior Vice President, Marketing & Operations, Warner Bros. Worldwide Television Marketing, "and HSN is the perfect partner for this marketing initiative. We share the same passionate audience -- savvy shoppers with a penchant for heated drama."
HSN designer and brands featured in the
inspired collection include
and many more. Items featured in the boutique will appear in episodes of
this season on TNT.
is engrained in pop culture in ways that no other television show has ever achieved," said
, Senior Vice President of Entertainment Marketing and Branding for TNT, TBS and Turner Classic Movies (TCM). "By partnering with HSN on this collection inspired by
, we are able to give the show's extremely passionate fan base the chance to emulate the iconic characters they love."
Warner Horizon Television
centers on the Ewing clan, an enormously wealthy
family whose sibling rivalries, romantic betrayals, corruption and even murder are truly legendary. The exciting drama brings back three iconic stars from the original
Sue Ellen Ewing
in his farewell performance as
. They are joined by the next generation of Ewings, who take ambition and deception to a new level.
, the son of J.R. and
Sue Ellen Ewing
is Christopher, Bobby's adopted son.
also stars as
' former girlfriend; now back in Christopher's arms, while
Pamela Rebecca Barnes
, formerly known as Rebecca Sutter -- Christopher's now-estranged wife. In addition,
stars as Bobby's wife, Ann;
, Ann's scheming ex-husband; and two new series regulars join this season:
, a sheltered beauty whose father has taught her to distrust the world around her, and
, Elena's troubled brother who returns to Southfork.
is set to launch its second season
Monday, Jan. 28, at 9 p.m. (ET/PT)
burst onto the scene in summer 2012, averaging
5.3 million viewers
in its first season and ranking as
cable's #1 new drama of the year with key adult demos
. The series is executive-produced by
Michael M. Robin
and is based upon the original
series created by
inspired collection now at
and join in the conversation with @HSN on Facebook, Twitter, Instagram and Pinterest.
HSN is a leading interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle, Fashion/Accessories, and Electronics. HSN broadcasts live to 96 million households in the US in HD 24/7 and its website --
-- is a top 10 most trafficked e-commerce site, featuring more than 16,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 35 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI). For more information, please visit
, or follow @HSN on Facebook and Twitter.
TNT is television's destination for drama. Seen in 99 million households and ranking among cable's top networks, TNT is home to such original drama series as
Rizzoli & Isles
Franklin & Bash
and the upcoming
. The network also features dramatic unscripted originals like the upcoming
. In addition, TNT is the cable home to popular dramas like
Law & Order
; primetime specials, such as the
Screen Actors Guild Awards
Ò; blockbuster movies; and championship sports coverage, including NASCAR, the NBA and the NCAA Division I Men's Basketball Championship.
TNT is part of Turner Broadcasting System, Inc., a Time Warner company. Turner Broadcasting creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.