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Taomee Launches Self-Branded TV Show On Multiple Broadcasting Networks

SHANGHAI, Jan. 28, 2013 /PRNewswire/ -- Taomee Holdings Limited ("Taomee" or the "Company") (NYSE: TAOM), one of the leading children's entertainment and media companies in China, today announced that the Company will launch a new self-branded TV show called Taomee Dream School on thirteen cartoon channels and TV stations across China beginning on February 1 st, 2013.  The show, which can also be seen at http://dream.61.com/, will serve as the designated TV platform for premiering Taomee's original animation content.

Taomee Dream School will be simultaneously aired twice a week on thirteen cartoon channels and TV stations across China, including China's top cartoon channels Jin Ying Cartoon with Hunan Satellite TV and Kaku TV with Beijing TV. Produced by Taomee's in-house original production team, this 45-minute show features animation and news that will appeal to over 200 million children between the ages of 5 - 15 years old in China.

Moreover, Taomee Dream School will be the first domestic cartoon TV show in China that provides interactive features across multiple platforms. Leveraging Taomee's innovative cross-media platform capabilities, the uniqueness of the show's interactive nature will allow audiences to share their comments and enjoyment surrounding the content in real-time.  By utilizing various in-show promotional codes that can be redeemed online, as well as other interactive features, the show is designed to foster and promote a seamless interactive experience with Taomee's characters and content across the company's platform in TV animation, live shows, online video, virtual worlds, mobile apps and consumer products. 

Mr. Benson Wang, co-founder, director and chief executive officer of Taomee, stated, "The debut of Taomee Dream School strengthens our brand awareness by further expanding our cross-media growth strategy and providing additional catalysts in monetizing our proprietary content and products. Our strategic cooperation with China's leading TV networks also reflects our recognized success of creating popular content and characters for children. With this endeavor, we are increasingly confident in our capabilities to further increase user engagement, retention and monetization with our growing media platform, helping to sustain the popularity of our proprietary characters over the long term."

About Taomee Holdings Limited

Taomee Holdings Limited is a leading children's entertainment and media company in China. Founded in 2007, Taomee is a pioneer in developing animated franchises for children in Greater China that are trusted, fun and educational. The Company's Mole's World and Seer franchises and characters have reached millions of children and families originally through virtual worlds, but increasingly offline through the Company's expansion into books, monthly print magazines, mobile applications, animated television series and movies. Driven by its child-centric culture and cross-media platform, Taomee is committed to delivering exceptional entertainment to children and families in China and across Asia.  For more information, please visit: http://www.taomee.com/en_taomee.html

Visit online virtual world communities at http://www.61.com

Watch animations and films at http://v.61.com/

Safe Harbor Statements

This press release contains statements that may constitute "forward-looking" statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by words or phrases such as "may," "will," "expect," "anticipate," "aim," "estimate," "intend," "plan," "believe," "potential," "continue," "is/are likely to" or other similar expressions. Among other things, the management's quotations and outlook information contain forward-looking statements. These forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. Potential risks and uncertainties include, but are not limited to: the Company's business strategies and initiatives as well as business plans; future business development, results of operations and financial condition; expected changes in revenues and certain cost or expense items; expectations with respect to increased revenue growth and the Company's ability to sustain profitability; the Company's services and products under development or planning; the Company's ability to attract users and further enhance the Company's brand recognition; and trends and competition in the children's entertainment and media market and industry, including those for online entertainment. Further information regarding these and other risks is included in Taomee's filings with the U.S. Securities and Exchange Commission, including its registration statement on its final prospectus dated June 10, 2011 and its annual report on Form 20-F dated April 18, 2012. All information provided in this press release is as of the date of the press release, and the Company undertakes no obligation to update any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as required under applicable law. Although the Company believes that the expectations expressed in these forward looking statements are reasonable, the Company cannot assure you that their expectations will turn out to be correct, and investors are cautioned that actual results may differ materially from the anticipated results.

For more information, please contact:

Taomee Holdings Limited Na YouIR ManagerTaomee Holdings Limited+86-21-61280056-8578 ir@taomee.com

SOURCE Taomee Holdings Limited

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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