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Pandora Can and Will Profit Beyond Mobile Advertising

Los Angeles. San Francisco. New York. Austin. Portland. Seattle. Places to start and build something like this are endless. And Pandora can step into this space, sharing its take with the artist just like it does when it makes royalty payments to Sound Exchange.

All of this said, if you have on-paper profits from Pandora's latest post-rumor and noise, pre-earnings surge, at least take some. Few people understand the bigger picture with this company; as such, it will continue to be a volatile number as the story plays itself out.

--Written by Rocco Pendola in Santa Monica, Calif.

Rocco Pendola is TheStreet's Director of Social Media. Pendola's daily contributions to TheStreet frequently appear on CNBC and at various top online properties, such as Forbes.
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