This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Apple Bulls: Stop Rationalizing, Be Disciplined

NEW YORK ( TheStreet) -- I was stunned over the weekend by the exchanges I had on Twitter via @Rocco_TheStreet.

As I continue to advocate for long-term investors and all not-so-nimble traders to take profits, realize losses and all together avoid Apple (AAPL - Get Report), I receive pushback from a significant segment of the crowd. I'm not so much surprised by this as I am terrified. Terrified with what appears to be an incredible lack of discipline on unabashed display from retail investors and AAPL longs.

Over the weekend, I posted a series of Tweets about AAPL as an investment and long-term investing in general. I think I did this while killing time at the Toyota dealership where, yes, I broke my 13-year streak of not owning a car. I bought a Prius! More on that, including video from the vehicle itself, later this week.

But, anyway, here are the Tweets. Please read them from the bottom:

Plenty of people hit back hard on what I have always considered Investing 101-type stuff.

Most folks argued that now is absolutely not the time to sell AAPL. They contend that you buy when fear and blood occupy the streets. This is the time to load up and follow your sane, logical and long-term conviction on the stock. That's one way to look at it. In some instances, it might make sense.

But not here. At least not right now. Just scroll through my recent article history. You'll find plenty of work that focuses squarely on Apple, making the clear and direct case that long-term investors should not be in this stock. That means, don't buy it and, if you own it, take profits or losses immediately.

In this article, I consider this idea from the broad perspective.

AAPL -- or any other stock you find yourself in this situation with (you know, down $250 from its high in a matter of months with the world now seemingly against it) -- could go up tomorrow, vindicating bulls. If that happens, people who sell now will lament that they took a loss and missed out on profits or cashed out their profits too soon ultimately leaving money on the table. That's typical. However, it's the type of psychological reaction investors need to push back on.
1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $117.81 0.00%
FB $105.45 0.00%
GOOG $750.26 0.00%
TSLA $231.61 0.00%
YHOO $32.94 0.00%


Chart of I:DJI
DOW 17,798.49 -14.90 -0.08%
S&P 500 2,090.11 +1.24 0.06%
NASDAQ 5,127.5250 +11.3820 0.22%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs