David's Bridal partnered with Night Agency to develop "My Event".
About David's Bridal: With more than 60 years of experience dressing women of all ages for life's special occasions, David's Bridal understands the importance of providing brides-to-be with a vast selection of exquisitely crafted bridal gowns and bridal party dresses. Known for outstanding value, fashionable designs and the ease of one-stop shopping, nearly 60% of all brides in the U.S. choose to shop at one of more than 300 David's Bridal stores located across the U.S., Canada and Puerto Rico. Working with a knowledgeable bridal consultant, a customer can enjoy trying on a wide selection of gowns and dresses in her size with the added convenience that most styles are available to take home the same day. To learn more about David's Bridal, visit www.davidsbridal.com.
About Night Agency: Founded in 2004, Night Agency is a fiercely independent full service award winning creative agency based in New York. Night Agency specializes in fostering authentic relationships between real people and brands, and has had the privilege of working with some of the most recognizable brands worldwide including Hanes, Nestle, The Dial Corp, David's Bridal, Toyota and Lego. For more information on Night Agency, please visit them on Facebook and Twitter.
* Sources: Mashable.com July 3, 2012 and November 2011 David's Bridal's "What's On Brides' Minds" survey by Wakefield Research.SOURCE David's Bridal, Inc.