This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Marketers Unite With Focus On Increasing Digital Marketing Influence To Executives

CHAPEL HILL, N.C., Jan. 27, 2013 /PRNewswire/ -- Digital Marketing technologies are transforming the commercial marketplace -- challenging companies to develop new marketing skills and employ a broad range of new tools and techniques to engage customers.

Nearly 80% of digital marketers across industries expect their budget to grow for 2013 and in 2014, and more than half of digital marketers expect that growth to be more than 10%, according to recent benchmarking research, Mastering Digital Marketing Structure & Strategy, by Best Practices LLC.

However, when growing budgets and resources are managed poorly, digital marketing can damage customer goodwill and create unnecessary expense. Thus, half of elite performing Digital Marketing teams employ a Digital Marketing Center of Excellence with some activities executed at the brand or business unit level in both U.S. and global markets. This hybrid structure helps companies strike a balance between greater customer focus and cost control.

To further our support of executives in this subject, Best Practices, LLC has also launched the Digital Marketing Consortium. The year-long knowledge-sharing roundtable will build on our previous research and bring together like-minded executives to focus on best practices that help marketers make the best case to their organizations. The service offering will begin on February 1, 2013 and will be powered by members of the consortium.

The Digital Marketing Consortium will center on addressing three key questions:
  • How do you strengthen buy-in for Digital Marketing throughout the organization?
  • How do you align Digital Marketing strategy to Company Objectives?
  • What are the attributes of successful Digital Marketing Professionals?

Best Practices, LLC will conduct primary research drawing from the sources such as the 44 commercial executives and managers at 40 leading global companies that participated in our pilot study to address these questions.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

DOW 17,730.11 -27.80 -0.16%
S&P 500 2,076.78 -0.64 -0.03%
NASDAQ 5,009.2140 -3.9090 -0.08%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs