Hey, guess who's still making and selling cars here?
. They just announced plans to fold up the sales tent last month after selling little more than 25,000 cars last year and eking out a 0.1% share of the market. Nope, not
either after selling fewer that 5,600 cars during its brief revival.
Yep, it's Mitsubishi and the walking corpse it calls Mitsubishi Motors North America. Once a partnership between
and Mitsubishi that produced vehicles such as the Mitsubishi Eclipse, Dodge Stratus and Chrysler Sebring at its plant in Normal, Ill., Mitsubishi Motors North America has been reduced to producing only the company's Galant model.
Mitsubishi has killed off its Eclipse and Endeavor vehicles in recent years and sells only four models in the U.S.: The Galant, the Lancer compact, the Outlander crossover SUV and the tiny iMiEV electric car. While sales of the Outlander and some Lancer models were up last year. Mitsubishi's overall U.S. sales plummeted 27% from 2011.
There were only three vehicle brands sold in the U.S. with a smaller market share than Mitsubishi's last year: Suzuki,
(0.1%). Since no one would confuse Mitsubishi with the latter two, there's a strong chance it could meet the same fate in the U.S. as the first. A Super Bowl ad could remind everyone they're around, but you kind of get the feeling the company is in no hurry to do so.