This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

5 Industries That May Never Have a Super Bowl Ad

Craft beer

The craft beer industry and its relatively small, upstart brewers are still only 5.7% of the overall beer market's volume and 9.1% of its sales, but craft beer production jumped 13% in 2011 while sales increased 15%. Still, even larger craft brewers such as Boston Beer (SAM - Get Report), which makes the Samuel Adams line, either can't or won't splurge on a Super Bowl ad.

"Are you kidding? The big brewers are 80 times our size," Jim Koch, president and founder of Boston Beer, told us last year. "Our money is better spent on hops."

That's from a guy whose brewery produced nearly 2.5 million barrels of beer in 2011, more than double that produced by the next largest craft brewer, Sierra Nevada. Pottsville, Pa.-based D.G. Yuengling & Son, which is the largest American brewer, with more than 2.5 million barrels produced in 2011, is available in little more than a dozen states and swears off Super Bowl ads that would cost the company more per viewer than competing ads from larger breweries.

Not that those big brewhouses want to give the craft breweries or even their big corporate competitors a shot at the title. Anheuser-Busch InBev (BUD) paid the NFL $1 billion a couple years ago to wrest the league's official beer sponsorship away from MolsonCoors (TAP). It's also spent $248.6 million during the past decade to not only air ads for Budweiser and other brands during the Super Bowl, but to buy exclusivity deals from CBS, NBC, Fox (NWS) and ABC (DIS) that prevent all other beer companies from buying big-game airtime. It's had those deals in place since 1989 and has spent the past 24 years using them to fortify its position by setting up a Bud Light hotel in the game's host city and slapping its logo all over Super Bowl parties.
2 of 6

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG
CBS $55.86 0.65%
CMCSA $61.73 2.60%
SAM $232.00 0.00%
AAPL $126.21 0.63%
FB $86.71 1.10%

Markets

DOW 17,706.46 +86.95 0.49%
S&P 500 2,070.04 +6.93 0.34%
NASDAQ 4,996.0090 +9.1420 0.18%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs