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Team Of Blesso Properties, Bronx Pro, Hollwich Kushner (HWKN), And James McCullar Architecture Named Finalist In New York City's AdAPT Competition

NEW YORK, Jan. 24, 2013 /PRNewswire/ -- In July 2012, the New York City Department of Housing Preservation and Development (HPD) launched adAPT NYC, a program to develop a new model of housing for New York City. HPD shortlisted five proposals, including 'Max', a concept by real estate developers Blesso Properties and Bronx Pro Group, with design by HWKN Architects and James McCullar Architecture. Though the City awarded the project to another proposal, it recognized as a finalist the innovative approach taken by the 'Max' team. The adAPT NYC finalist proposals will be showcased in the Making Room exhibition running through September 15th at the Museum of the City of New York.

MAX represents a new way to live in the city. The building is a community incubator, packed with public spaces to work, hang out and network. The 56 apartments are small, but utility doesn't mean compromise. These efficient machines for living are arranged around a vertical public core, topped by a "hat" of rooftop amenity space, giving Max its unique disposition. Max wants you to make friends, have a drink, socialize, and expand beyond your four walls. 

"Turning the typical skyscraper on its head, establishing amenity spaces where typically the high-priced penthouse apartments are located, changes everything. It unites and empowers the community."– Matthias Hollwich; HWKN

The team for this proposal was created through the partnership between real estate developers Blesso Properties and Bronx Pro – two firms with complementary successes and expertise. The team looks forward to implementing the concepts it developed for adAPT NYC, in future projects in New York and elsewhere.

"Shared resources, community building, and environmental sustainability have always been integral drivers for our projects. We're delighted that the Mayor and the City share these concerns and embrace them as opportunities. Housing needs today are very different than they were 50 years ago yet the industry's mindset, and hence our housing stock, has not evolved. Our housing needs will continue to evolve, and we're excited to operate at the forefront of this discussion."Matthew Blesso; Blesso Properties

Max is designed to be a community icon for a new way of living, questioning the typical rules of residential development. The lobby is a hub that is connected to retail and a community space downstairs. Moving up through the building is a social experience that is composed of double-height spaces for gathering, collaborating and socializing. At the top of the building, an amenities space is given over to community uses such as a gym, hot tub and climbing wall. The building's mass tapers at the crown to maximize visibility from the street. It is covered in foliage to create a visual connection to the surrounding park and physically connect the inhabitants to nature.

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