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Strategy Analytics: Global Mobile Phone Shipments Reach 1.6 Billion Units In 2012

Other findings from the research include:

  • ZTE captured 5 percent share of the global mobile phone market in 2012, as its shipments fell minus 8 percent from 2011, partly because of heightened competition in core markets like China and Western Europe from rivals such as Coolpad and Samsung.

Exhibit 1: Global Mobile Phone Vendor Shipments and Market Share in Q4 2012 1

                   
Global Mobile Phone Shipments (Millions of Units)     Q4 '11     2011     Q4 '12     2012  
Samsung 95.0 327.4 108.0 396.5
Nokia 113.5 417.1 86.3 335.6
Apple 37.0 93.0 47.8 135.8
ZTE 24.4 78.1 19.5 71.7
Others     169.7     630.4     189.3     635.4  
Total     439.6     1546.0     450.9     1575.0  
 
Global Mobile Phone Vendor Marketshare %     Q4 '11     2011     Q4 '12     2012  
Samsung 21.6% 21.2% 24.0% 25.2%
Nokia 25.8% 27.0% 19.1% 21.3%
Apple 8.4% 6.0% 10.6% 8.6%
ZTE 5.6% 5.1% 4.3% 4.6%
Others     38.6%     40.8%     42.0%     40.3%  
Total     100.0%     100.0%     100.0%     100.0%  
                           
Total Growth Year-over-Year %     9.9%     13.7%     2.6%     1.9%  
 

_____________________________

 

1 Numbers are rounded. Total in the data-table does not include grey phone shipments.

 

The full report, Global Handset Shipments Grow 2 Percent in 2012, is published by the Strategy Analytics Wireless Device Strategies (WDS) service, details of which can be found here: http://tinyurl.com/ck93xsu.

About Strategy Analytics:

Strategy Analytics is a global, independent research and consulting firm. The company is headquartered in Boston, USA, with offices in the UK, France, Germany, Japan, South Korea, India and China. Visit www.strategyanalytics.com for more information.



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