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Jan. 24, 2013 /PRNewswire/ -- UCLA Anderson School of Management has teamed up with three other UC schools to offer an executive training program that helps diverse business enterprises (DBEs) meet the changing technological needs of their customers. The first group of participants in the Advanced Technology Management Institute (ATMI), which launched in 2012, will complete its final program module on
"Entrepreneurs in emerging growth companies will find that programs such as ATMI, that provide strategic management skills, will help them successfully compete in today's business environment," said
Alfred E. Osborne, Jr., UCLA Anderson senior associate dean and ATMI program director.
"ATMI can provide the means to stay at the forefront of technology advancements to better serve their customers, and offers them invaluable collaboration with leading management and technology experts," added Professor
Philip Leslie, ATMI co-director.
The ATMI is sponsored by some of
California's major utilities, including
Southern California Edison, and
Verizon, who nominated participants from among the top performing DBE utility suppliers. The institute was created in response to a California Public Utilities Commission directive encouraging diversity among suppliers.
"Pacific Gas and Electric co-founded the ATMI to make sure that Diverse Business Enterprises are fully engaged with us as we deploy emerging technologies to improve the gas and electric services we provide
California customers," said
Tom Bottorff, Senior VP of Regulatory Affairs at PG&E, which spearheaded the ATMI program on the utility side. "The Institute draws on the tremendous advanced technology expertise within several
University of California campuses, along with utility experts, venture capitalists and key suppliers to help position DBEs for success."
The goal of the institute is to help DBEs compete effectively by equipping them with the skills they need to meet the global demands of their customers, whose business models are changing and adapting to new, emerging technologies, such as nanoscience, cloud streaming, smart transformers and wireless and solar power. Companies send teams of two executives to the ATMI, where they participate in three modules consisting of lectures, workshops, panels, and speaker events. The curriculum covers topics including strategic partnerships, venture capital for emerging technologies, and managing supply chain innovations.