This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

The One Thing Missing From Your LinkedIn Profile

By David Schepp

With now more than 200 million members, LinkedIn (LNKD) has become a social media powerhouse -- and a vehicle for many job hunters. But merely creating a profile and dumping your resume on the site won't result in offers of employment suddenly flowing in.

Experts say it's important to take at least one more step -- adding a photo. "People think that when they upload their resume, they're done," says Wayne Breitbarth, a social-media trainer and consultant. By adding a head shot, you can "bring a friendly identity" to your page. LinkedIn profiles without photos signal to many recruiters that a candidate isn't as credible as someone who's taken the time to create a fuller profile, he says.

Having a photo can also help you become more visible when recruiters search LinkedIn for possible candidates. Recruiters' eyes routinely skip search results that have no photo. "From that standpoint, you're just not grabbing their attention," Breitbarth says. "Even an ugly picture is going to be better than no picture."





Research suggests Breitbarth is right. A study by psychology professor Nicholas Salter of Ramapo College of New Jersey showed that even people who worry that they may be perceived as unattractive benefit from having a photo on LinkedIn. Salter's experiment found that when test subjects were offered identical profiles they preferred those with a photo over those without one.

"People just want to look at you," Salter told The Kansas City Star, adding that his research found that "having no picture was worse than having an unattractive picture."

Beyond a photo, Breitbarth says it's important to create a profile that incorporates LinkedIn's other features, such as endorsements and recommendations. Adding anecdotes about accomplishments or pictures of past projects, for example, can do much in creating more interest in you as a possible candidate.





He adds that whether we like it or not, in this digital age, we're all on display. And with an increasing number of employers seeking out people who aren't looking for jobs, "having a good LinkedIn profile is going to help you find your next great opportunity -- whether you're ready for it or not," Breitbarth says. "That's what's so exciting about it."



More From AOL Jobs

4 Skills That Every Job Hunter Needs, Especially Now

Best Cities For Young Workers

How To Get The Most Out Of References In A Social Media World

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG
AAPL $123.25 0.00%
FB $83.30 0.00%
GOOG $548.34 0.00%
TSLA $185.00 0.00%
YHOO $45.10 0.00%

Markets

DOW 17,712.66 +34.43 0.19%
S&P 500 2,061.02 +4.87 0.24%
NASDAQ 4,891.2190 +27.8570 0.57%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs