140 Proof Brings Native Ads To Social Sites, Launches Support For Tumblr Blogs
Building upon 140 Proof's strong foundation monetizing social apps and sites, the company works with a range of publishers and media brands to help monetize their social content, both online and on mobile. 140 Proof launched its open platform initiative in May, which for the first time allowed select agencies, brands and media partners to use the company's Interest Graph Targeting and network of social sites and apps to deliver rich, targeted ads with social actions. Initial launch partners included mobile technology leaders such as JumpTap, Celtra and OneLouder. Last month, 140 Proof also launched 140 Proof Platform for premium media brands, enabling media companies like Atlantic Media to use the company's technology to advertise directly to their fans and followers across all digital devices.
About 140 Proof140 Proof is the leading social advertising service, providing brand advertisers a simple and effective way to reach millions of consumers primed to discover and share. The company delivers relevant, native, sharable ads across millions of social sites and apps connected via the Blended Interest Graph. 140 Proof's Interest Graph targeting utilizes stream-analysis technologies to match ads to the target audience based on public social cues like who they follow and keywords in their feeds. The solution is optimized for social and additive to the user experience, including in-stream, IAB standard, and rich-media ad units. 140 Proof is headquartered in San Francisco and has additional field offices in New York, Los Angeles, Chicago, Dallas and Detroit. More at http://www.140proof.com
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