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140 Proof Brings Native Ads To Social Sites, Launches Support For Tumblr Blogs

SAN FRANCISCO, Jan. 24, 2013 /PRNewswire/ -- Social technology company 140 Proof today introduced Native Ads for Social Sites, a new offering that will allow any blogger to integrate 140 Proof interest-graph targeted ads into their site.  Powered by 140 Proof's Blended Interest Graph technology that targets ads based on public social cues, 140 Proof's native ads provide a higher degree of relevance and more effective monetization than standard digital advertising.  This new offering is part of 140 Proof's continued expansion of social advertising beyond social apps, to include any publisher or media brand that wants to monetize social content, online or on mobile.


140 Proof Native Ads for Social Sites is now immediately available for Tumblr sites.  With over 170 million unique visitors, Tumblr's creative blogging platform is the ninth-most popular site in America, with top blogs driving millions of page views daily. 140 Proof's new Native Ads for Social Sites gives Tumblr bloggers the ability to earn real revenue through premium, relevant native ads.

Key benefits for Tumblr bloggers include:
  • More revenue: 140 Proof ads routinely generate more revenue for publishers than Google AdSense or the average ad network. 140 Proof has a consistent track record of helping publishers monetize their apps and sites.
  • Top brand advertisers: 140 Proof works with well-known and successful brands, ensuring a high quality advertising experience for readers.
  • Integrated design: 140 Proof Native Ads for Social Sites are designed to fit seamlessly into Tumblr blogs and themes, so they don't distract from the user experience.

"With over 18 billion page views per month, Tumblr is a rapidly growing platform for creativity; they're seeing nearly half as many US unique visitors as Facebook, so Tumblr was an obvious place to begin helping social sites monetize," said John Manoogian III, CTO and Co-Founder of 140 Proof. "We see native social ads as a huge opportunity for publishers to launch robust revenue streams powered by relevant ads."

140 Proof's Blended Interest Graph targeting matched with Tumblr blogs is also an enticing combination for brands.  Premium brand advertisers are already working with 140 Proof to reach users in apps and sites in the open web of social, and this new offering will help them reach the same types of highly engaged, valuable users on trending social sites.

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