This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Pepsi Elevates The "Best New Artist" Category

PURCHASE, N.Y., Jan. 24, 2013 /PRNewswire/ -- Pepsi will elevate "Best New Artist" category providing fans exclusive unparalleled access through a strategic partnership with VEVO, Pandora, and the GRAMMY®s.

In addition to serving as the presenter of the "Best New Artist" category during the live telecast of the award show, Pepsi, in partnership with The Recording Academy® and VEVO, has unveiled an exclusive "Best New Artist" video series, featuring a behind the scenes in depth look at this year's nominees.

Also returning this year is Pepsi's Best New Artist Pandora mixtape, which includes current and past Best New Artist GRAMMY® nominees. The Pepsi GRAMMY® genre stations are also available on Pandora and feature stations based on official GRAMMY® categories, ranging from pop to country to comedy.   

"Pepsi has a long history of discovering and nurturing musical talent," said Angelique Krembs, VP of Marketing, Pepsi. "Our partnerships truly showcase our efforts to introduce and deliver new and exciting fan experiences by utilizing our best-in-class assets and multiple platforms all while delivering great content to music fans around the world."

Pepsi's multi-faceted partnership with The Recording Academy® includes a "5 Questions With" series set to be featured exclusively on and across VEVO's web, mobile/tablet and connected TV platforms that will give fans the opportunity to discover GRAMMY® nominees and potential winners. Also, the brand partnered with the GRAMMY®s for their live telecast which will introduce this season's THE X FACTOR®s winner, Tate Stevens. Part of Pepsi's aspirational prize, a :30 portion of Stevens' first-ever music video which features his first single, "Holler if You are With Me," is set to air during the award show on February 10, 2013 on CBS.

"We were very encouraged by the tremendous amount of fan engagement around last year's Best New Artist video series," said Evan Greene, Chief Marketing Officer of The Recording Academy®. "This exclusive, forward-looking content program helps further connect music fans with some of today's most exciting, relevant artists"

"The GRAMMY® Awards is one of the year's biggest events for VEVO and we're thrilled to partner with Pepsi and the GRAMMY®s to make it even more special this year," said David Kohl, Executive Vice President, Sales and Customer Operations, VEVO. "It is part of VEVO's ongoing mission to support emerging talent and, with the Best New Artist category always a hotly anticipated contest, it's exciting for us to play a part in further introducing the recording stars of tomorrow to music fans."

This program is an extension of Pepsi's "Live For Now" campaign, which invites and inspires consumers to live life fully in the moment. For more ways to participate in the Live for Now mindset, please visit

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
YHOO $27.05 -3.30%
AAPL $95.24 1.30%
FB $99.75 -4.15%
GOOG $683.10 -0.07%
TSLA $147.99 -8.99%


Chart of I:DJI
DOW 16,027.05 -177.92 -1.10%
S&P 500 1,853.44 -26.61 -1.42%
NASDAQ 4,283.7530 -79.3910 -1.82%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs