This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Digital Place-based Advertising Association To Sponsor 4th Annual DPb Advertising Summit At Digital Signage Expo In Las Vegas

All-Day Event on February 26 Designed to Help Brand Marketers and Agencies Capitalize on Opportunities in Digital Place-based Media

NEW YORK, Jan. 24, 2013 /PRNewswire-USNewswire/ -- The Digital Place-based Advertising Association (DPAA) will sponsor an all-day DPb Advertising Summit at Digital Signage Expo® (DSE) in Las Vegas on Feb. 26. The 4 th annual DPb Advertising Summit will spotlight panels and speakers to help brand marketers and agencies capitalize on opportunities in the rapidly growing and influential digital place-based media space.

Registration information can be found at www.digitalsignageexpo.net. DSE, which runs from Feb. 26-28, is the world's largest and longest running international trade show and conference dedicated to digital signage, interactive technology and digital place-based media networks.

The DPb Advertising Summit on Feb. 26 ( 8am-5pm) will encompass seven informative and thought-provoking sessions, including a look at effective creative campaigns, breaking through clutter in today's age of digital distractions, digital place-based media metrics, the growth of the digital place-based sector, planning and buying issues and more. Susan Danaher, president & CEO of DPAA, and Bob Martin, founding partner, Bob Martin Media, will serve as moderators.

A luncheon keynote by David Kepron, owner, Retail (r)Evolution LLC, will delve into understanding how recent discoveries in neuroscience and the changing communication of brand stories through social media and emerging digital technologies will influence the way brands connect to their customers — both in and out of shopping places. Kepron will examine how the path to purchase can be enhanced with digital technology.

Other sessions include:

"Who Buys Digital Place-based and Emerging Networks," with Patti Foley, director marketing communications & merchandising, Jack in the Box, and Jill Nickerson, vice president/director out-of-home, Horizon Media.

"State of the Global Digital Place-based Network Industry: Moving from Shakeout & Consolidation to a Mature Growth Business," with Patrick Quinn, CEO, PQ Media.

"SoLoMo Meets Digital Place-based: New Tools for Consumer Engagement," with Jeremy Lockhorn (moderator), vice president, emerging media, Razorfish; Chris Beauchamp, CEO, Monster Media; Ian Dallimore, digital out-of-home strategist, Lamar Advertising; and Garrett Dodge, co-founder & CEO, Roqbot.

"Digital Place-Based Marketplace Demand and Direction," with David Matera, CEO & co-founder, OOH Pitch; Jack Sullivan, SVP out-of-home activation director, Starcom USA; Daniel Wilkins; president, n2; Rick Robinson, managing director, west coast, MacDonald Media; and Rocky Gunderson, principal, SierraRock.

"Creative Campaigns," with Anne Judge, principal, The Judge Group, and Anne White, principal, HypeHouse, Inc.

Additional speakers will be announced in the coming weeks.

About Digital Signage Expo Celebrating its 10th anniversary in 2013, Digital Signage Expo,held at the Las Vegas Convention Center, is the world's largest and longest running conference and trade show exclusively dedicated to the digital signage, interactive technology and digital-out-of-home (DOOH) industries. Launched in 2004, DSE was the first event dedicated to the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.

Close to 180 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 100 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional re-certification in eight educational tracks. The 2013 program will include 16 pre- and post-show educational events, 32 seminars, 40 targeted Industry Vertical Discussion Groups and over 42 free presentations staged in three on-floor theaters.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,265.99 +109.14 0.64%
S&P 500 2,011.36 +9.79 0.49%
NASDAQ 4,593.4250 +31.2360 0.68%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs