- Our Food. Your Questions.
- The breakthrough transparency of this first-of-its-kind interactive digital platform, which invites customers to ask any question about McDonald's food and receive a personalized response, was an important aspect of the McDonald's win.
- The ambitious national launch of the McCafé brand, which introduced premium espresso-based beverages to the majority of McDonald's restaurants, was seen as a courageous and successful step into new markets amidst heavy competition.
- Other McDonald's campaigns that caught the judges' attention included:
- The AtoMc Hockey program that supports active lifestyles among Canadian youth;
- "McTraffic" reports featuring McDonald's drive-thru locations as potential detours to avoid traffic;
- "McLobster Love" sight-seeing bus tours of Maritime cities;
- Innovative billboards advertising 24-hour restaurants, that are only visible at night.
Transparency And Innovation Secure Top Spot For McDonald's Canada
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