This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Transparency And Innovation Secure Top Spot For McDonald's Canada

Foodservice industry leader named 2012 Marketer of the Year

TORONTO, Jan. 24, 2013 /CNW/ - McDonald's Canada was recognized as the 2012 Marketer of the Year by Marketing magazine at a gala event last night. The company's marketing campaigns were rewarded for venturing into entirely new territory and setting a precedent for transparency.

"Over the past year, we've taken our marketing efforts in bold new directions," said Joel Yashinsky, Chief Marketing Officer, McDonald's Canada. "We've broken into new markets, engaged in meaningful open-dialogue with our customers and found new ways to tell our story. It's an honour to have these efforts recognized."

The prestigious award celebrates the best of the best in the industry. Each year, winners are chosen for their clear vision about how to connect with and serve their customers, a willingness to embrace innovation and risk, and an ambitious determination to change the advertising and media landscape.

The judges agreed that McDonald's had met these criteria with a variety of impressive campaigns throughout the year, including:

  • Our Food. Your Questions.
    • The breakthrough transparency of this first-of-its-kind interactive digital platform, which invites customers to ask any question about McDonald's food and receive a personalized response, was an important aspect of the McDonald's win.
  • McCafé
    • The ambitious national launch of the McCafé brand, which introduced premium espresso-based beverages to the majority of McDonald's restaurants, was seen as a courageous and successful step into new markets amidst heavy competition.
  • Other McDonald's campaigns that caught the judges' attention included:
    • The AtoMc Hockey program that supports active lifestyles among Canadian youth;
    • "McTraffic" reports featuring McDonald's drive-thru locations as potential detours to avoid traffic;
    • "McLobster Love" sight-seeing bus tours of Maritime cities;
    • Innovative billboards advertising 24-hour restaurants, that are only visible at night.

McDonald's Canada acknowledges the creativity and hard work of its agency partners, Cossette, Golin Harris, NATIONAL, OMD, Tribal DDB and Watt, in helping make this journey of innovation possible.

About McDonald's Canada McDonald's is the leading foodservice company in the world. McDonald's Restaurants of Canada Limited and its Canadian franchisees own and operate more than 1,400 restaurants and employ more than 80,000 Canadians coast-to-coast.  Approximately 80 per cent of McDonald's Canadian restaurants are locally owned and operated by independent entrepreneurs. For more information about McDonald's Canada, visit the company's web site at www.mcdonalds.ca.

"Like" McDonald's Canada on Facebook: www.facebook.com/McDonaldsCanada Follow McDonald's Canada on Twitter: www.twitter.com/mcd_canada

SOURCE McDonald's Restaurants of Canada Limited

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,416.85 +225.48 1.31%
S&P 500 2,021.25 +19.09 0.95%
NASDAQ 4,683.4070 +45.4130 0.98%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs