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Saks Fifth Avenue Unveils Its New SaksFirst Card

Saks Fifth Avenue has made several important enhancements to its SaksFirst loyalty program, broadening its reach and offering more benefits than ever before.
  • All Saks cardholders will be granted automatic, free membership in SaksFirst, with no minimum spending requirement.
  • All Saks cardholders will earn points toward a SaksFirst Gift Card with their very first purchase.
  • SaksFirst will be expanded to include purchases made at the Company’s Saks Fifth Avenue OFF 5TH outlet stores.
  • All Saks cardholders will now receive free shipping from Saks stores, and Saks Fifth Avenue OFF 5TH stores.
  • Saks cardholders will be granted access to even more special events and private benefits.

SaksFirst has long rewarded its best customers with more points and higher value gift cards than other retailers. Now, by enhancing its offerings and expanding its reach to a much broader base of customers, SaksFirst has clearly become one of the most rewarding loyalty programs in the entire world of luxury retail.

To celebrate and kick off the launch of the enhanced SaksFirst program, Saks Fifth Avenue’s New York City flagship store will offer “5 Days of Firsts,” January 28 through February 1. Each day, customers will be treated to a series of special in-store experiences and offerings.

During the five-day period, special offerings will take place on as well.


All customers who sign up for a NEW SaksFirst card will receive a $25 gift card


The first 500 customers who show their Saks card will receive a $100 gift card


All customers who claim the offer on Facebook at Saks will receive a free yogurt on the 5 th floor in SnAKS


Free same day delivery in Manhattan for Saks cardholders (on orders placed by 3pm)


All Saks cardholders will receive 1000 bonus points on their first purchase of the day


All Saks cardholders will receive double points on their beauty purchases

Saks has unveiled a new advertising campaign to support the SaksFirst program, featuring a new SaksFirst logo and beautiful art from renowned fashion illustrator Mats Gustafson. The campaign describes the new SaksFirst card as “Love at First Swipe” and will appear in catalogs, newspapers, magazines and more.

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