Trulia (NYSE: TRLA), a leading online marketplace for homebuyers, sellers, renters and real estate professionals, introduced new sales generation options for homebuilders in early 2012, including new online and mobile ad units. Since then, more than 40 national and regional homebuilders became new advertisers on Trulia’s Marketing Services Platform to reach transaction ready homebuyers. Additionally, each of the Top 10 U.S. homebuilders, as ranked by Builder Magazine, increased its advertising spend on Trulia in 2012 to reach Trulia’s growing audience of approximately 25 million unique visitors per month.
“We offer compelling sales generation solutions for homebuilders and with consumer interest on the rise, we are seeing more and more homebuilders running national and regional campaigns,” said Pete Flint, CEO of Trulia. “In 2013, we are rolling out new mobile ad units in our popular apps to offer homebuilders even more opportunities to get in front of the fastest growing part of our audience.”
“We have been advertising on Trulia since 2011 and have seen favorable advertising ROI results,” said Lin Spear, Vice President of Marketing at Trendmaker Homes in Houston. “This year we have seen an increase in traffic and leads from our targeted presence on Trulia. By advertising on Trulia’s website and through mobile ads, Trendmaker Homes is able to reach prospective home buyers who realize the value of purchasing a newly built home.”
Homebuilder MomentumRecent data sources show significant momentum for homebuilders:
- In December, the Commerce Department said new home sales were up 15.3% year-over-year and housing construction starts were up almost 21.6% year-over-year
- Standard and Poor's Supercomposite Homebuilding Index is up more than 74.58% year-over-year
- The National Association of Home Builders/Wells Fargo Housing Market Index (HMI), released in December, climbed to 47, its strongest level since April of 2006.