On Tuesday, Sense gives an insight into how its clients BSkyB and Coca-Cola use experiential marketing in contrasting ways to fulfil brand objectives, sharing opinions of how greater sophistication in evaluation and measurement is driving exponential growth in the UK experiential marketing industry.
On Wednesday, Creative agency Mission and technology specialist Bluman Associates take visitors behind the scenes of the Nokia Lumia series of events which all featured visually spectacular production, explaining how the original brand brief from Nokia was translated.
On Thursday Rory Sloan and Tim Jones from RPM give practical advice on how to convert inspiration into ideas of value, arguing that there is no such thing as original ideas, only the original application of ideas.
The exhibition will take place from the 19 th - 21 st March at ExCeL London alongside International Confex. Brand new feature, The Live Lounge is also located within Live Experience and will showcase brand new hologram technology from Musion Systems and The Next Big Thing competition, a talent search for the industry's best corporate entertainment act.James Samuel, Event Director for Live Experience and International Confex explained: "The exhibition looks at all aspects of live event production from contingency planning to the latest technology and from the place of live events in the third sector to looking at the flagship productions on the horizon for 2014. The panels of experts and high profile keynote speaker presentations reflect the sensational year that the industry has just seen to ensure that we are working together to capitalise on the legacy." For the full seminar line up visit: http://www.international-confex.com/page.cfm/Link=18/t=m/goSection=9 To register for a press pass for the event please visit the Live Experience website About UBM Live (organiser of Live Experience):