On Tuesday, Sense gives an insight into how its clients BSkyB and Coca-Cola use experiential marketing in contrasting ways to fulfil brand objectives, sharing opinions of how greater sophistication in evaluation and measurement is driving exponential growth in the UK experiential marketing industry.On Wednesday, Creative agency Mission and technology specialist Bluman Associates take visitors behind the scenes of the Nokia Lumia series of events which all featured visually spectacular production, explaining how the original brand brief from Nokia was translated.
Leaders From London 2012, RPM, Sense And Mission All Set To Speak At Live Experience Expo 2013
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