This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

ASCC Advances Talks With Leading Distiller To Produce New Vodka

The Aristocrat Group Corp. (OTCBB: ASCC) took a crucial step toward initiating production of its new vodka when the Company’s executive leadership met with one of the nation’s top custom distilleries to discuss a potential deal.

ASCC has already developed a sophisticated marketing plan for the white liquor, which includes a three-picture product placement deal with feature film studio Outpost Media, Inc. All that remains is to begin production.

“With our new vodka set to make its big-screen debut in a matter of months, we’re moving very quickly to have the product on store shelves by the time the film is released,” said ASCC CEO Robert Federowicz, who succeeded outgoing executive Cindy Morrissey at the beginning of the year. “We’ve been very impressed by this distiller’s attention to quality and keen understanding of the domestic spirits market, and we’re hopeful we can have a deal struck soon.”

Vodka is America’s top-selling liquor, with sales accounting for nearly a third of the country’s total distilled spirits market. Demand is so strong, in fact, that despite the recession, sales actually grew by 13.9 million cases between 2004 and 2009 to reach 58.4 million, according to a report last year by just-drinks and IWSR.

It isn’t just the top brands making headlines in recent years, either. A small English distiller that produces only 1,000 bottles a week took home honors for the world’s best vodka at the 2010 San Francisco World Spirits Competition in 2010.

“The market for vodka is growing at every level, but particularly for super-premium vodkas,” Brown said. “With our business plan, we won’t have to compete with Smirnoff to be successful.”

With these favorable conditions in mind, ASCC sees vodka as the key element to growing its brand management business. The success of the endeavor will allow the company to compete in a highly profitable sector alongside Limited Brands, Inc. (LTD), Proctor & Gamble (PG), New York & Company, Inc. (NWY) and Chico's FAS, Inc. (CHS).

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 17,650.34 -125.78 -0.71%
S&P 500 2,051.99 -15.90 -0.77%
NASDAQ 4,853.1010 -47.7840 -0.98%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs