The Aristocrat Group Corp. (OTCBB: ASCC) took a crucial step toward initiating production of its new vodka when the Company’s executive leadership met with one of the nation’s top custom distilleries to discuss a potential deal.
ASCC has already developed a sophisticated marketing plan for the white liquor, which includes a three-picture product placement deal with feature film studio Outpost Media, Inc. All that remains is to begin production.
“With our new vodka set to make its big-screen debut in a matter of months, we’re moving very quickly to have the product on store shelves by the time the film is released,” said ASCC CEO Robert Federowicz, who succeeded outgoing executive Cindy Morrissey at the beginning of the year. “We’ve been very impressed by this distiller’s attention to quality and keen understanding of the domestic spirits market, and we’re hopeful we can have a deal struck soon.”
Vodka is America’s top-selling liquor, with sales accounting for nearly a third of the country’s total distilled spirits market. Demand is so strong, in fact, that despite the recession, sales actually grew by 13.9 million cases between 2004 and 2009 to reach 58.4 million, according to a report last year by just-drinks and IWSR.It isn’t just the top brands making headlines in recent years, either. A small English distiller that produces only 1,000 bottles a week took home honors for the world’s best vodka at the 2010 San Francisco World Spirits Competition in 2010. “The market for vodka is growing at every level, but particularly for super-premium vodkas,” Brown said. “With our business plan, we won’t have to compete with Smirnoff to be successful.” With these favorable conditions in mind, ASCC sees vodka as the key element to growing its brand management business. The success of the endeavor will allow the company to compete in a highly profitable sector alongside Limited Brands, Inc. (LTD), Proctor & Gamble (PG), New York & Company, Inc. (NWY) and Chico's FAS, Inc. (CHS).
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