Marketwatch published a list of the most-hated companies in America. The list would imply to investors that these companies would be stocks to avoid buying, but a deeper analysis is needed. Questions to ask would be:
· What metric is used to measure “most-hated?”
· What was the time frame used?
· Who was asked of this opinion?· Is the customer negative opinion measured in the same way, or are the qualitative and quantitate measures all different? The companies listed were: [Related: The List of Best Places to Work Is A Solid Watch-List for Shareholders] 1. J. C. Penney Company, Inc. (JCP): Through its subsidiary, J. C. Penney Corporation, Inc., operates department stores in the United States and Puerto Rico. Market cap at $4.11B, most recent closing price at $18.73. This company is a retail stock to avoid at this time. The company changed its pricing policy in a way that sales deals occur regularly. Prior to that, J.C. Penney had a sales strategy that incentivized customers into coming to their stores. The company is also embarking on a new unproven sales strategy.
2. Dish Network Corp. (DISH): Provides direct broadcast satellite (DBS) subscription television services in the United States. Market cap at $16.93B, most recent closing price at $37.50. Dish was featured on Business Week as being a difficult work-environment. The company is still good for its customers: commercial-skipping is possible using services offered by Dish. 3. AT&T, Inc. (T): Provides telecommunication services to consumers, businesses, and other service providers worldwide. Market cap at $190.9B, most recent closing price at $33.61. MarketWatch cited the AT&T (T) merger that failed. Customer service is cited as a reason to dislike the company.
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