Staples, Inc. (Nasdaq: SPLS), the world’s largest office products company and second largest internet retailer, today announced the launch of Staples brand products in Japan, bringing North America’s most trusted brand in office products to businesses in one of the world’s biggest markets.
Staples has established a wholesale distribution relationship with Jointex, a leading office products wholesaler and division of PLUS Corporation, a manufacturer of stationery and office furniture based in Tokyo. A wide range of Staples brand products, including technology accessories, writing instruments and supplies such as notebooks and binder clips with unique designs are now available to small business customers in Japan via delivery and retail stores.
“As the most trusted brand in office products in North America, our goal at Staples is to help small businesses succeed by providing innovative, quality products,” said Dave D’Angelo, senior vice president of Staples Brand Group. “We’re excited to introduce Staples brand products to Japan, providing businesses there with the quality and value that customers around the world trust every day.”
Staples brand products will now be available in Japan through hundreds of dealers as well as more than 25 retail stores. Products include filing products, fasteners, notebooks, writing instruments and other business essentials. Staples plans to expand the number of products and categories over time.
“Jointex Company is proud to offer Staples brand products in Japan,” said Kimio Asano, company president of Jointex Company. “Japanese consumers will love the quality and value as well as the unique designs and vivid colors of Staples brand products, and we expect to grow both our retail and delivery businesses through this relationship.”
Staples brand products have been rated the most trusted brand in office supplies in North American customer surveys and are available in 27 countries. The brand has a wide assortment of products across office supplies, technology, furniture and facilities, and it is known for guaranteed quality, exceptional value and smart design. Staples recently announced that growing its own-brand products is one of the key elements of its new strategic plan.