Jan. 23, 2013
, the digital division of the leading media company serving Hispanic America,
Spanish Broadcasting System, Inc. (SBS) (Nasdaq:SBSA)
, continues enhancing its interactive offerings with the newly revamped
. The launch reinforces
commitment to provide U.S. Hispanics with top quality video including, entertainment, sports and news.
"The launch of redesigned
is the culmination of a year-long effort to
rebuild and enhance our entire network of national and local online sites,"
Andrew Polsky VP of SBS Interactive
"Our efforts to continuously improve our products reflect our commitment to deliver the most relevant and compelling content and services to U.S. Hispanics on a daily basis. Today, this important audience influences the digital landscape like never before and the launch of
will further strengthen our leadership position amongst U.S. Hispanics in the interactive space."
The revamped mega.tv is the result of months of experimenting, and direct feedback from users. Users receive enhanced content and video and a heightened navigation experience. Users now are able to chat live with
shows and talent, capitalizing on the second screen experience.
marketing partners are able to leverage fully integrated promotions across leading Spanish-language properties to extend their reach to the nation's fastest growing segment. Key features of the
- Seamless registration, plus easy and intuitive navigation and search experiences;
- Access to more video from the country's leading Spanish-language shows, novellas, sports and news;
- Geo-targeted information and news from local city or country of origin;
- Optimized mobile site
- Live chat with MegaTV shows and talent
- Social media integration
is leveraging its leading properties and Hispanic America's favorite personalities to support the launch.
is becoming the new alternative online for Hispanics.
Download Lamusica App
Download Lamusica App
About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top U.S. Hispanic markets of
, airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Urban format genres. SBS has 3 of the top 6 Spanish-language stations in the nation including the #1 Spanish station in America, WSKQ-FM in
New York City
(WPAT is ranked #3 and KLAX is ranked #6). The Company also owns and operates MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and
. SBS also produces live concerts and events throughout the country and operates
, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company's corporate Web site can be accessed at
Media & Press Contact
, Spanish Broadcasting System, Inc., Director of Marketing & Communications (305) 644-4817,
SOURCE Spanish Broadcasting System, Inc.