Chief Marketing Information Officer, Clinical Informatics (CMIO)The Life Science CMO is faced with a new depth and breadth of technologies – Big Data, cloud analytics, digital marketing and multichannel integrated marketing – that are required to effectively manage and deliver the marketing function for the enterprise. The CMO does not have the technical capabilities to manage design, evaluate, implement and optimize these new technologies, and the CIO has a much broader mandate than just marketing to focus sufficient attention on this space to help marketing deliver on its revenue growth mandates. The CMIO fills in the gaps.
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