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New Investor Profile Shows Trading Success Not Tied To Stereotypical Personalities

PROVO, Utah, Jan. 23, 2013 /PRNewswire/ -- Apiary Fund ( today launched the new Investor Profile, a personality assessment tool that helps investors recognize characteristics that are beneficial or detrimental to their investment strategies.


"The Investor Profile started out as a project aimed to identify what makes an investor successful," said Shawn Lucas, Apiary Fund CEO and Head Trader. "We quickly realized that every investor is different and success comes when you can identify your strengths and weaknesses and then play to them."

Take the Investor Profile quiz:

The Investor Profile determines the investor's personality through 28 questions that have them select one of four words with which they most and least identify. Each investor receives a primary and secondary personality type that will help identify their overall profile.

The final result combines two of the following four trading personality types:
  • Aggressive – Quick to enter a trade, but may exit quickly when a loss appears
  • Intuitive – Relies on emotional intuition to get in and out of trades
  • Analytical – Analyzes every possible variable before taking action
  • Methodical – Likely to trade on a system, not much regard to gains and losses

"There's no such thing as a 'bad profile' for an investor," said Lucas. "The Investor Profile simply identifies characteristics that each person should know about themselves before they invest. After the assessment the investor can see traits they may need to adjust and how they might respond to market changes."

After getting the results of the Investor Profile, participants have the option to obtain an eBook that goes into more depth about each of the 16 possible profile personality types. The additional information includes areas such as how you view yourself, basic desires and motivations, behavior under pressure and possible areas of improvement.

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