NEW YORK, Jan. 23, 2013 /PRNewswire/ -- David J. Pecker, Chairman & CEO of American Media Inc. (AMI) and Larry Kramer, President & Publisher of USA TODAY announced today a partnership to publish 12 special magazines using a "Best Of" theme in 2013. AMI is the leading publisher of celebrity and health & fitness content, with brands including Shape, Men's Fitness, Star and OK, and a readership of over 55 million. USA TODAY is a multi-platform news and information media company. USA TODAY, the nation's number one newspaper in print circulation with an average of nearly 1.8 million daily, and USATODAY.com, an award-winning news website, reach a combined 6.6 million readers daily.
The concept for the "Best Of" collaboration was developed by both Mr. Pecker and Mr. Kramer in meetings late last year. Editorial will be developed by teams at both companies, and will draw from the expertise of both, as well as outside experts and resources. The overriding concept is to provide entertaining guides to help readers make the best decisions as to what to buy or do across multiple categories, including health, personal finance, travel, education and more.
The first special, The Best of Diet and Fitness, draws heavily from AMI's leading health & fitness authorities at Shape and Men's Fitness. It is scheduled to go on sale at the end of February 2013 with more than 400,000 copies distributed at newsstand, airports and hotels across the country.
" USA TODAY is pleased to partner with AMI on these magazines on this joint effort of editorial teams bringing readers our combined expertise on topics like health, travel and personal finance. We know these are important subjects to our readers and we think this combined endeavor will bring together the best of USA TODAY and AMI," said Mr. Kramer.In addition to its editorial responsibilities, AMI will handle all adverting sales and production as well. Companion websites and digital applications for tablets and smartphones are being considered for each of the titles.
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