This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Desso Chairman Stef Kranendijk Attends Davos Summit 2013 To Make The Case For The Circular Economy

WAALWIJK, the Netherlands, January 23, 2013 /PRNewswire/ --

During January 23-27 2013, Stef Kranendijk, Chairman of the European carpet and sports pitches company Desso, will be speaking at the World Economic Forum's summit in Davos about the benefits of the circular economy.

Based on Desso's own experience of developing Cradle to Cradle ® processes and products since 2008, Kranendijk will be able to speak from direct experience about how you can develop a new business model on these lines.

He will say that the circular economy provides the most effective way to reignite the world economy and generate wealth in a sustainable way.

Kranendijk says: "We decided to become a Cradle to Cradle ® Company in 2008 to enable us over time to build a business model that will turn waste into nutrients to be recycled in the manufacturing process or through the biosphere, to encourage the greater use of renewable energy in our production processes and the design of our goods with the healthiest possible ingredients, benefiting people's health and wellbeing and the environment."

"I hope the world leaders at Davos hear this message," says Kranendijk. "In particular, I hope they realise that the Circular Economy boosts innovation and profits as well. It is right from all angles: people, planet and profit. The more businesses that sign up to this concept, the faster we can rebuild economic prosperity in a truly sustainable way."

"Since developing our Cradle to Cradle ® strategy our market share in carpet tiles in Europe has increased from 15% in 2007 to 25% in 2012 [1], which is in part due to the changes we have made. And last year the report Towards the Circular Economy [2] produced by the Ellen MacArthur Foundation and Mckinsey demonstrated that European industry could save up to $630 billion per year by moving to the circular economy."

It is a long haul though, Kranendijk adds.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

Chart of I:DJI
DOW 16,521.25 -121.76 -0.73%
S&P 500 1,973.89 -14.98 -0.75%
NASDAQ 4,784.9430 -43.3820 -0.90%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs