This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Desso Chairman Stef Kranendijk Attends Davos Summit 2013 To Make The Case For The Circular Economy

WAALWIJK, the Netherlands, January 23, 2013 /PRNewswire/ --

During January 23-27 2013, Stef Kranendijk, Chairman of the European carpet and sports pitches company Desso, will be speaking at the World Economic Forum's summit in Davos about the benefits of the circular economy.

Based on Desso's own experience of developing Cradle to Cradle ® processes and products since 2008, Kranendijk will be able to speak from direct experience about how you can develop a new business model on these lines.

He will say that the circular economy provides the most effective way to reignite the world economy and generate wealth in a sustainable way.

Kranendijk says: "We decided to become a Cradle to Cradle ® Company in 2008 to enable us over time to build a business model that will turn waste into nutrients to be recycled in the manufacturing process or through the biosphere, to encourage the greater use of renewable energy in our production processes and the design of our goods with the healthiest possible ingredients, benefiting people's health and wellbeing and the environment."

"I hope the world leaders at Davos hear this message," says Kranendijk. "In particular, I hope they realise that the Circular Economy boosts innovation and profits as well. It is right from all angles: people, planet and profit. The more businesses that sign up to this concept, the faster we can rebuild economic prosperity in a truly sustainable way."

"Since developing our Cradle to Cradle ® strategy our market share in carpet tiles in Europe has increased from 15% in 2007 to 25% in 2012 [1], which is in part due to the changes we have made. And last year the report Towards the Circular Economy [2] produced by the Ellen MacArthur Foundation and Mckinsey demonstrated that European industry could save up to $630 billion per year by moving to the circular economy."

It is a long haul though, Kranendijk adds.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,116.43 -56.25 -0.33%
S&P 500 1,991.08 -3.21 -0.16%
NASDAQ 4,524.3810 -3.3080 -0.07%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs