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TheStreet Open House

5 NFL Sponsors Being Upstaged at the Super Bowl

Stocks in this article: BUD CBS CMCSA DIS F GM KO NWS PEP PG PZZA SAM TAP TM UL YUM

Papa John's (PZZA - Get Report)

Not only did Papa John's owner John Schnatter rub a whole lot of folks the wrong way with his comments about cutting employee hours to avoid the new health care mandate, but his company's big money NFL sponsorship is about to get a tough test on Super Bowl Sunday.

Once again, Papa John's is going without a commercial in favor of game day pizza specials. Yum Brands (YUM) saw its opening and instead of countering with its own Pizza Hut brand, it's shelling out nearly $8 million on a spot for Taco Bell.

Though the Super Bowl has long been considered more of a beer-and-pizza event, Taco Bell's been making inroads by advertising its $5 Big Box deal during the game in 2010 and making Super Bowl mainstay Doritos the shell of its new Doritos Locos tacos. Oh, and Yum Brands has wisely not said word one about "Obamacare" or any other politically charged issue this election cycle. That may be enough for Taco Bell to pick off Papa John's portion of the holiday spread in several households.

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