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5 NFL Sponsors Being Upstaged at the Super Bowl

Pepsi (PEP)

Not only is Pepsi the NFL's soda sponsor, but its Gatorade brand is the league's isotonic beverage sponsor. Also, PepsiCo's Frito-Lay division is the league's salty snack sponsor.

In the past decade, PepsiCo has dumped $182.7 million into Super Bowl ads. Think the NFL thanked PepsiCo for its generosity by keeping hated rival Coca-Cola (KO) out of the game? Not a chance.

Coca-Cola's also a frequent NFL advertiser and has spent $81 million within the past decade to make sure its polar bears get the star treatment on Super Bowl Sunday. This year, Coca-Cola is spending nearly $12 million on three 30-second spots in an effort to steal as much as possible of Pepsi pitchwoman Beyonce's halftime spotlight.

Stock quotes in this article: BUD, CBS, CMCSA, DIS, F, GM, KO, NWS, PEP, PG, PZZA, SAM, TAP, TM, UL, YUM 

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