This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

5 NFL Sponsors Being Upstaged at the Super Bowl

Anheuser-Busch InBev

Oh, did we forget to mention that sometimes there are loopholes in those little exclusivity deals A-B signs?

MillerCoors couldn't buy national ads during the Super Bowl thanks to A-B, but it scooped up 15 seconds of regional commercials for its Redd's Apple Ale malt beverage that's launching in February. According to AdAge, MillerCoors bought time in the Great Lakes and Southeast regions to tout its answer to Mike's Hard Lemonade, Boston Beer's (SAM) Twisted Tea brand and the growing hard cider market. The MillerCoors spot doesn't call out A-B, but just getting it on air is a coup after Coors Light dethroned Budweiser as the nation's No. 2 beer brand last year.

Anheuser-Busch InBev still controls roughly 47% of the U.S. beer market, according to Beer Marketers Insights. MillerCoors is second with 28.4% of the market. Their grip on the market is slipping, however, as each saw production decrease by 3% between 2010 and 2011. Budweiser, in particular, slid from 9.3% of the market in 2009 to just 8.4% today as Coors Light jumped to an 8.7% share -- trailing only Bud Light's 19% stake.

MillerCoors's Super Bowl buy isn't big, but it's the little things that are keeping it alive in its battle with A-B.

2 of 6

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
BUD $122.55 0.00%
GM $37.31 0.00%
PEP $95.95 0.00%
PG $82.31 0.00%
PZZA $62.23 0.00%


DOW 17,712.66 +34.43 0.19%
S&P 500 2,061.02 +4.87 0.24%
NASDAQ 4,891.2190 +27.8570 0.57%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs